Outletcity Metzingen, has recorded a staggering 233% growth in visitors from India year-to-date compared to 2019, and an impressive 11% growth over 2024, reaffirming the market’s growing affinity for experiential luxury retail. As Indian travelers increasingly seek style, savings, and sophistication, Outletcity continues to stand out as a must-visit fashion hub in Europe.
This exceptional growth is further bolstered by exciting new developments at the destination, reinforcing its position as Europe’s premier outlet shopping experience.
Largest GUESS Outlet in Europe Opens at Outletcity
Outletcity Metzingen recently celebrated the grand opening of the largest GUESS outlet store in Europe, spanning 1,000 square meters across three levels. This flagship outlet features a bold new store concept with curated shopping experiences for the entire family—including a playground area for children and a travel experience zone. The store offers the complete GUESS assortment for men, women, and children, as well as an extensive collection of accessories.
Introducing the BOSS Beach Area: A Summer Lifestyle Concept
Outletcity Metzingen has also unveiled a new BOSS Beach Area, located directly in front of the BOSS Outlet Store. This stylish and relaxed space brings a resort-like ambiance to the city, where shoppers can unwind and soak up the summer vibe. Designed to offer a pause between shopping sprees, this outdoor addition reflects the evolving lifestyle focus of Outletcity.
Coming Soon: New Balance – shoes for sporty Trendsetters
Outletcity is set to further expand its shoe offerings with the upcoming launch of NEW BALANCE, a dynamic shoe brand known for its high-quality products, including running shoes, training footwear, lifestyle sneakers, and performance apparel. New Balance is globally recognized for combining performance-driven innovation with timeless style in the world of athletic and lifestyle footwear and apparel. The brand supports individuals in leading an active, healthy lifestyle—whether they are professional athletes chasing records or everyday runners reaching new personal goals. With the opening of its new store at Outletcity Metzingen, customers can look forward to expertly crafted collections that blend comfort, function, and design.
Reflecting on the growing interest from Indian travelers and the brand’s commitment to offering world-class experiences, Cornelia Koebele (Head of Destination Marketing & Sponsorship) said “At Outletcity Metzingen, we are constantly evolving to offer our guests more than just a shopping experience — we’re creating a world of fashion, lifestyle, and unforgettable moments. The overwhelming response from the Indian market reflects the deep connection between discerning global shoppers and our commitment to excellence. With new openings like the largest GUESS outlet in Europe and lifestyle additions such as the BOSS Beach Area, we continue to redefine destination shopping for the modern traveller.”
With its consistent rise in footfall and engagement, India is fast becoming a priority market for Outletcity. Tailored services for international guests, including multilingual support and visitor amenities, ensure a seamless experience for Indian travellers. As Indian outbound travel continues its upward trajectory, Outletcity Metzingen remains committed to curating world-class retail, lifestyle, and hospitality experiences that resonate with discerning Indian shoppers.
Home to more than 170 premium and luxury brands, including Adidas, Armani, BOSS, Burberry, Ferragamo, Gucci, Prada, Moncler, Le Creuset, Valentino, Versace, Villeroy&Boch, WMF and now the flagship GUESS store, Outletcity Metzingen a wide range of products for every target group. The destination attracts over 4.5 million visitors annually from more than 185 countries, making it one of Europe’s most vibrant and international shopping metropolises.
Beyond shopping, guests can enjoy culinary experiences at restaurants like L’Osteria, Starbucks, and Almresi, or unwind at the stylish Moxy Hotel on site. Outletcity also stands as the first omnichannel outlet in the world and offering integrated digital experiences.
