Jammu and Kashmir is hosting the two-day National Tourism Secretaries’ Conference, where high-level deliberations on collaborative policy-making and strategic planning in the tourism sector are taking place.
Organised by the Union Ministry for Tourism, the conference is being held at the Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar on July 7 and 8. According to a government spokesperson, the event gives a significant boost to Jammu and Kashmir’s tourism profile.
The national event brings together tourism secretaries and department heads from all states and Union Territories.
Senior dignitaries attending the event include the Union Minister for Culture and Tourism, the Union Home Secretary, and the Secretary of the Ministry of Tourism.
The conference focuses on key national policy areas, including tourism-related budget announcements for 2025–26, destination development and infrastructure initiatives, a review of sanctioned projects, promotion and marketing strategies, investment opportunities, and film tourism promotion, the spokesperson adds.
A special session dedicated exclusively to Union Territories is scheduled for July 8, with top-level officials participating and the Union Home Secretary expected to attend.
In preparation for the event, Yasha Mudgal, Commissioner Secretary, Tourism, Jammu and Kashmir, conducts a detailed review of arrangements at SKICC.
She is accompanied by the Kashmir Tourism Director and SKICC Director, who brief her on the logistical, hospitality, and security measures being put in place.
Speaking on the occasion, Mudgal says, “This is a proud moment for Jammu and Kashmir. Hosting leaders of the tourism sector from across the country is both an opportunity and a responsibility. We are committed to ensuring immaculate arrangements and seamless coordination.”
She adds that the conference offers a unique opportunity to “showcase the tourism potential of Jammu and Kashmir, recent progress, and its policy alignment with national tourism goals.”
