Hyatt announces the launch of a new World of Hyatt brand campaign in collaboration with renowned Bollywood actor Karisma Kapoor. Rooted in Hyatt’s enduring purpose to care for people so they can be their best, the campaign brings to life the spirit of World of Hyatt—a loyalty program built on the guiding principles of loyalty extends beyond the member, choice is critical and recognition means everything. Together, Hyatt and Karisma Kapoor invite guests to experience World of Hyatt through this new campaign, which welcomes travelers to become a part of World of Hyatt, a loyalty program that delivers value from the very first stay—through points that can be redeemed for free nights, upgrades, and experiences. With benefits that increase as you advance in membership tier and a growing portfolio of brands worldwide, the program combines tangible rewards with choice, making every stay more personal and rewarding.
In a world where travel can often feel rushed and impersonal, Hyatt believes real luxury lies in the quiet, intentional moments—the meaningful details that make guests feel at home. World of Hyatt is more than a loyalty program; it’s a community that celebrates individuality.
This meaningful collaboration underscores Hyatt’s commitment to evolving with the modern Indian traveler—those who seek more than just accommodation. They look for purpose, connection and experiences that reflect their own stories and aspirations.
Karisma Kapoor—known for her timeless charm, authenticity and emotional depth—is a natural voice for this narrative. Her involvement champions the idea that at Hyatt, every guest is recognized, cared for and welcomed into a community where they can truly be more.
Kadambini Mittal, RVP – Commercial, Hyatt India & SWA, added, “While all loyalty programs offer guests the opportunity to earn a host of benefits, what truly sets World of Hyatt apart is our purpose of care. While our guests love the benefits we offer like the ability to earn points which can be redeemed for complimentary room nights, suite upgrades, and club lounge access, among other benefits of our loyalty program; what guests keep coming back for is the way we make them feel. Welcoming Karisma Kapoor into the World of Hyatt story allows us to express our purpose of care in a way that’s warm, relatable and inspiring. This collaboration is not just a campaign; it’s an invitation for travelers to belong, to connect and to discover the quiet joy of being more—with Hyatt.”
Karisma Kapoor shared, “I am thrilled to be associated with World of Hyatt, where personalized care meets unforgettable experiences. Taking luxury to another scale. It’s more than just a stay—`it’s about creating moments that feel like home, wherever you are. I am excited to celebrate experiences that turn travel into moments that last forever.”
The campaign is now live across digital and social platforms as well as offline channels, inviting travelers to experience heartfelt hospitality and personal connection through the lens of World of Hyatt.
