The Ascott Limited (Ascott) announces the appointment of Rohit Dar as Vice President & Head of South Asia. In this role, Rohit will spearhead Ascott’s growth strategy and business leadership across South Asia, guiding the company’s expansion in the region while strengthening performance standards and stakeholder partnerships.
With over three decades of leadership experience in the hospitality industry, Rohit brings extensive expertise and a proven track record of delivering strong commercial results across globally respected brands. Prior to joining Ascott, he served as Senior Regional Director of Operations at Hilton India, where he managed a multi-brand portfolio across key markets in South India, driving business growth and deepening owner relationships.
Earlier in his career, Rohit held General Manager positions with Marriott International, leading marquee properties such as The Westin Hyderabad Mindspace and Jaipur Marriott Hotel. He began his hospitality journey with The Oberoi Group, where he spent 18 years across hotel and corporate leadership roles, building a strong foundation in service excellence, performance management and talent development.
On his appointment, Rohit Dar said: “I am delighted to join The Ascott Limited at an exciting phase of its growth in South Asia. The region presents immense opportunities for expansion, rapid urbanisation and growing demand for quality accommodation. As we deepen our presence across South Asia, I look forward to working closely with our teams and partners to accelerate our strategic priorities, strengthen performance, and deliver exceptional value to all our stakeholders.”
Ascott continues to build strong momentum across South Asia, supported by its diverse portfolio of award-winning brands including Ascott, Somerset, Citadines, Oakwood and lyf. In India, Ascott currently has 985 keys across seven operational properties in six cities, with over 5,000 keys under pipeline development, underscoring its strong growth trajectory in the region.
The company is expanding its footprint across established gateway cities as well as fast-growing Tier 2 and Tier 3 markets, reflecting the region’s evolving travel landscape. Ascott remains focused on driving new signings, strengthening brand presence, and delivering differentiated guest experiences that cater to the rising demand for quality accommodation across South Asia.
