Starhotels brings the Italian villeggiatura to Forte dei Marmi

Some places do not reveal themselves at first glance, Hermitage Hotel & Resort is one of them. It is not from the street that it makes its impression, but upon arrival, when the space suddenly opens up and the noise gives way to the quiet of the greenery. In Forte dei Marmi, where everything may seem already known, there is still a place capable of surprise: more than one hectare and a half of private gardens unfold as an unexpected oasis, a hidden retreat that has long defined the identity of this historic Versilia address.

Beginning May 28, the storied Hermitage Hotel & Resort joins Starhotels Collezione, bringing back to Versilia a destination deeply rooted in the collective memory of Forte dei Marmi and in the most authentic idea of the Italian summer holiday.

Set amid lush greenery, Hermitage Hotel & Resort offers a more private, relaxed experience, where spaces breathe and time naturally slows down. Here, nature is not simply a backdrop, but a living presence that accompanies every moment of the stay, creating a sense of intimacy and well-being that is increasingly rare. The sea is only minutes away, yet reaching it becomes part of a slow, quintessentially Forte dei Marmi ritual: by bicycle, or aboard the hotel’s private electric shuttle.

The indoor and outdoor spaces are designed to be enjoyed throughout the day, moving naturally between moments of relaxation, sociability, and conviviality. This is where the spirit of Hermitage truly emerges: a place to return to, rather than simply arrive at, where every stay is shaped gradually through relationships and small rituals. It is an ideal destination for families, who find here freedom, authenticity, and a natural sense of home, far from more standardized models of hospitality.

The 59 spacious rooms and suites, conceived also for longer stays, welcome guests with generous wardrobes and private terraces or livable verandas opening onto the greenery. Their tones recall the palette of Versilia – sand, sky, and vegetation – while the silence of the garden surrounds every evening and every awakening.

At the heart of the park, Cabana Beach introduces an unexpected dimension: a poolside beach, with Forte dei Marmi’s iconic cabanas set among tropical vegetation of palms, banana trees, and strelitzias. A place to linger even during the warmest hours of the day, amid shifting light, soft shade, and restorative calm.

The culinary offering unfolds across the property’s different spaces, with a generous and informal selection ranging from pizza to barbecue, alongside the traditional flavors of Versilia. At Orto all’Hermitage Restaurant, surrounded by lemon trees, flowers, and aromatic herbs, the cuisine celebrates seasonality and the local territory with simplicity and care. The organic garden lies at the heart of the farm-to-table philosophy: a living space that becomes an experience in itself, from tastings and aperitifs to moments of conviviality among guests. As evening falls, the atmosphere evolves without ever losing its spontaneity: slow sunsets, drinks at the Cabana Lounge Barstretching into the night, and dinners beneath the pergola, in a natural balance of elegance and informality.

Hermitage also redefines the idea of the contemporary family resort. For younger guests, there is not simply a play area, but an entire world of their own, set in a dedicated green space away from the adults’ relaxation areas. Those who wish to truly unwind can do so, knowing that their children are happy and in good hands. Between sand, sports, and creative activities, the weekly program offers a rich and engaging mix of experiences – from Lego Lab to Circus Lab, and the ever-popular treasure hunt – while each day ends with small shared sunset rituals, from gelato and music to moments designed especially for the little ones.

“Hermitage escapes traditional definitions: it is not simply a seaside hotel, but a nature-filled retreat. It is our first resort, and we wanted it to be exactly this: a place where guests can enjoy the privilege of slowing down, defined by an elegance that does not need to announce itself,” says Elisabetta Fabri, Starhotels’ President and CEO. “Its garden, its intimate atmosphere, and its authentic relationship with guests express a way of experiencing hospitality that feels deeply our own: the memory of Italian summer holidays as they once were. An experience where relationships and tranquility have room to flourish again. Hermitage does not set out to impress. And yet it does. Because it is rare. Because it is hidden. Because, once discovered, it is difficult to forget.”

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