India’s tourism and travel industry is witnessing a strategic shift in marketing and promotional efforts following Prime Minister Narendra Modi’s recent appeal encouraging citizens to prioritise domestic travel and reduce non-essential foreign holidays.
Travel companies, tourism boards, and hospitality stakeholders are increasingly focusing on promoting regional destinations, experiential travel, and domestic tourism campaigns aligned with the “Incredible India” vision.
Industry experts believe the development could further strengthen domestic tourism growth while boosting local economies, regional hospitality markets, and destination-led travel experiences across the country.
