Rajasthan Tourism is set to expand its domestic and international tourism outreach with plans to organise two dedicated travel marts, aimed at strengthening the state’s engagement with the travel trade and showcasing its diverse tourism offerings. The initiative is expected to provide a stronger platform for business networking, destination promotion and buyer-seller interactions while positioning Rajasthan as a year-round tourism destination.
The proposed travel marts will bring together tour operators, travel agents, destination management companies, hospitality brands, tourism boards and other industry stakeholders from India and overseas. The events are designed to facilitate business opportunities, promote partnerships and highlight Rajasthan’s rich heritage, wildlife, luxury, culture, adventure and rural tourism experiences.
According to the state’s tourism authorities, the travel marts will serve as strategic B2B platforms to increase Rajasthan’s visibility in key domestic and international source markets. Alongside business meetings and networking sessions, the events will showcase emerging tourism products, investment opportunities and new destination experiences to encourage greater visitor arrivals and longer stays across the state.
The initiative forms part of Rajasthan’s broader tourism development strategy, which focuses on strengthening destination marketing, improving industry collaboration and expanding the state’s global tourism footprint. By creating dedicated trade engagement platforms, Rajasthan aims to attract new business partnerships while reinforcing its position as one of India’s leading tourism destinations.
With tourism continuing to play a vital role in the state’s economy, the proposed travel marts are expected to generate fresh opportunities for the hospitality and travel sectors, strengthen stakeholder collaboration and contribute to sustainable tourism growth through enhanced domestic and international market outreach.
