Meet some of the stars of Nujuma, a Ritz-Carlton Reserve, who are redefining luxury hospitality through authentic Saudi traditions.
Abdulrahman welcomes his guests with a warm “Ahlan wa sahlan” – an Arabic greeting that embodies Saudi Arabia’s renowned hospitality, or hafawah. “Your journey starts with a Saudi cup of coffee,” he explains.
At Nujuma, the first Ritz-Carlton Reserve in the Middle East, guests are introduced to this centuries-old tradition. “We stand when we serve, hold the cup with our right hand, and pour with our left. It’s these small details that make a difference.”
Born in Taif, a city in the mountains of western Saudi Arabia, Abdulrahman’s childhood was spent abroad, but returning to work in Saudi Arabia has given him a unique mission. “I love showing guests our beautiful Saudi culture.”
Instead of a front desk, Nujuma offers each visitor a personal host, ensuring a deeply personalized experience. The team, diverse yet deeply connected by a shared purpose, includes many graduates from Red Sea Global’s (RSG) training programs.
Ohoud introduces guests to the Conservation House, a cultural treasure at The Red Sea. “These dolls were created by a Saudi artist who traveled across all 13 provinces to research traditional garments,” she says. This meticulous artisanship is just one example of how RSG is preserving and celebrating Saudi heritage.
Food is an integral part of this cultural journey. Abdulrahman takes his guests to Sita, a unique restaurant featuring a Spice Library. “We use as much local produce as possible,” he shares. Every dish is a testament to the rich flavors and culinary traditions of Saudi Arabia, crafted to offer an unforgettable dining experience.
Nature plays an equally vital role in shaping The Red Sea experience. Sean, an expert in environmental conservation, highlights the importance of mangroves on Ummahat Island, where Nujuma is located. “These plants can live up to 200 years. They clean the air and provide essential habitats for marine life,” he explains. Preserving and regenerating such ecosystems is central to RSG’s commitment to regenerative tourism.
As night falls, guests are treated to an unparalleled stargazing experience. Habib leads a session, gazing up at the night sky. “We can see the same stars the ancient Arabs once did.”
At Nujuma – meaning ‘stars’ in Arabic – Abdulrahman sees this experience as more than just astronomy; to him, it’s a spiritual journey, a moment to pause and connect with something greater.
Reflecting on his role, he smiles. “What makes me happiest is seeing guests as they leave, when we offer them a fond farewell. The personal connection we create – it’s beautiful.”
