Octola Private Wilderness, has become the first destination globally to monitor ultrafine air particles using research-grade technology. Installed on its private estate, this advanced system offers guests a rare, measurable insight into the purity of Arctic air, long considered among the cleanest on Earth.
The technology delivers continuous, research-grade air quality data, a standard typically reserved for academic and governmental monitoring stations. Octola is the first and only destination in the world to provide this level of air purity monitoring and insight. “Many destinations speak about clean air, but Octola actually shows it. It’a remarkable to see a travel destination take such initiative in supporting scientific research, collecting meaningful data, and bringing greater awareness and transparency to a topic that affects us all.”
Mikko Sipilä, Professor of Atmospheric Sciences at University of Helsinki
As the first high-end travel destination in the Arctic with a negative carbon footprint, Octola
quietly sets new standards for conscious travel at the highest level.
Rooted in respect for nature
The is a natural expression of Octola’s founding mission to offer experiences deeply rooted in the healing powers of Lapland’s pristine air and untouched nature. It is a quiet yet powerful reaffirmation of what Octola’s beloved guests have long sensed through their breath and presence each time they return.
This pioneering initiative now extends across the full Octola Collection. Both the original private wilderness and the new Octola II, opening in December 2025, are part of this commitment, enhancing the guest experience while supporting long-term environmental research.
A new standard of accountability
By actively monitoring and reporting this data, Octola sets a new benchmark for environmental responsibility and guest care.
“Our surroundings have always offered a rare kind of purity. Now, we have the data to prove it,” says Octola’s Founder, Janne Honkanen. “Our guests come here to reconnect with nature in its purest form. By measuring ultrafine particles — some of the smallest and most harmful air pollutants — we’re able to affirm the quality of our environment and share this reassurance with our guests in a meaningful, transparent way.”
Octola actively collaborates with leading researchers connected to its unique location, including Northern Lights scientists such as Dr. Esa Turunen. Situated in one of the world’s most active aurora zones, where the Northern Lights are visible over 200 nights a year, Octola offers not only rare and memorable experiences for its guests but also an ideal setting for ongoing scientific research.
Introducing Respiro OctolaⓇ – A key to longer lifespan
As an extension of this commitment, Octola is also launching a new health & wellness programme: Respiro Octola. Designed for those seeking more than just a stay, Respiro Octola invites guests to connect deeply with themselves and their surroundings through a curated set of experiences rooted in the purity of the Arctic environment. Breathing in some of the cleanest air on Earth, guests are immersed in conditions that have been shown to contribute to a longer, healthier life.
“Scientific studies show that air pollution reduces global average life expectancy by roughly two years — and in the most polluted regions, even by a decade. Breathing in air as clean as that found in Lapland can support respiratory recovery, enhance overall wellbeing, and, statistically may even contribute to a longer life.”
Professor Mikko Sipilä, Atmospheric Sciences, University of Helsinki
The experience is bespoke and entirely shaped around each individual. The programme is set to include a range of practices including guided breathwork, sauna experiences, yoga, ice swimming, and other natural treatments that awaken the senses, restore inner balance and support long-term wellbeing. Many of these practices have been shown to reduce stress and improve resilience. Each element is carefully crafted to reflect Octola’s unique setting and philosophy, offering guests not only untouched nature, but the tools to truly absorb its healing energy.
A living promise to Arctic
This is part of a broader, continuous effort by Octola to support sustainable practices, safeguard the surrounding wilderness, and raise awareness of Arctic purity. By integrating advanced environmental monitoring within its private estate, Octola strengthens its role not only as a destination but as a guardian of what makes this place truly unique.
“The purity of our air is something guests often describe as healing, almost otherworldly,” Honkanen adds. ”With this monitoring in place, we can ensure we protect it and hold ourselves accountable to the highest possible standard,” adds Honkanen.
