Araiya Hotels announces a strategic alliance with Paras Corporation (India & Middle East) to strengthen its public relations efforts. This collaboration marks a significant step in Araiya’s growth strategy, leveraging Paras Corporation’s deep expertise in media relations and innovative communication strategies. The partnership is aimed at enhancing visibility for Araiya’s luxury and experiential offerings across key markets in India.
Amruda Nair, Founder and CEO of Araiya Hotels & Resorts, shared her thoughts on the partnership:
“2025 has been a transformative year for Araiya Hotels with three exceptional new resorts launched across Rishikesh, Haridwar, and Gir. As we continue our ambitious expansion with upcoming properties in Rajasthan and Kerala, partnering with Paras Corporation brings invaluable luxury brand expertise to elevate the Araiya narrative. This collaboration perfectly aligns with our vision to redefine boutique hospitality across India’s most coveted destinations.”
Saloni Mahajan Narang, Director of Paras Corporation India & Middle East, also commented:
“Having followed Amruda and Araiya’s journey, I am truly honored to be associating with such a prestigious and respected brand to further increase their awareness across India.”
Araiya Hotels is renowned for its commitment to merging contemporary design with local character, with a strong focus on immersive experiences, sustainability, and community engagement. To cater to diverse traveler preferences, Araiya has created a well-defined brand portfolio:
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Essence by Araiya: Signature luxury experiences.
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Araiya Hotels: The flagship brand offering a refined blend of style and comfort.
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Soul by Araiya: Characterful and value-conscious stays.
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Araiya Anthology: A curated collection of unique, experience-led properties.
Currently, the group operates several distinguished retreats, including Araiya Palampur in Himachal Pradesh, the all-villa luxury resort Araiya Gir in Gujarat, and unique locations in Uttarakhand such as Aalia Jungle Retreat & Spa and Kinwani House.
