Brand USA has introduced America the Beautiful Game, an all-new trip-planning platform created to help football fans make the most of their time in the United States before, during, and after the 2026 FIFA World Cup. Available at AmericaTheBeautiful.com/Football, the hub features in-depth city guides, local food recommendations, and AI-curated sample road trip itineraries that link all 11 U.S. host cities with nearby attractions and experiences.
Launching alongside America’s 250th anniversary, the platform is part of a wider celebration showcasing 250 things to do across the country, including 50 football-themed experiences spotlighted in the latest edition.
“The United States offers unmatched experiences for football fans both on and off the pitch,” said Fred Dixon, President and CEO of Brand USA. “The 2026 FIFA World Cup is a chance to unite the excitement of the sport with an unforgettable USA holiday. The tools on AmericaTheBeautiful.com will spark inspiration for travellers to discover the iconic places that set America apart.”
Each host city offers its own mix of sporting heritage, cultural highlights, culinary hotspots, and immersive fan activities—from stadium tours and interactive museums to local neighbourhood programs. Training bases and team facilities will be set up across the country, with final locations to be confirmed.
The platform showcases comprehensive features on all 11 U.S. host cities—Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, San Francisco Bay Area, and Seattle. Fans can also explore themed road trips, known as ‘Overtime Goals’, which extend the World Cup excitement beyond the stadiums, connecting visitors to bucket-list experiences including iconic roadways, coastal escapes, national parks, and major cultural landmarks.
