Integrated communications firm Confiance Communications has been reappointed as the official India PR partner for Türkiye Tourism Board, marking its fifth consecutive term. This renewal underscores Confiance’s sustained role in strengthening Türkiye’s positioning in the Indian outbound tourism market.
Since the collaboration began in 2022, Confiance has driven visibility for Türkiye as a premier travel destination while building dynamic communications channels that extend beyond traditional public relations.
Over the past four years, Confiance has developed and executed a 360-degree communications strategy for Türkiye, spanning films, OTT, social media, press, trade shows, cultural events, and on-ground campaigns. The firm has led high-impact collaborations with leading Bollywood production houses—including Yash Raj Films—leveraging film and OTT platforms to position Türkiye as a cinematic and aspirational travel destination.
As part of its reputation-building efforts, Confiance has established bespoke partnerships with top-tier celebrities and influencers, amplifying Türkiye’s experiential travel offerings through digital storytelling. It has also strengthened media relations through exclusive press familiarisation trips and strategic engagements, ensuring Türkiye remains a focal point in India’s outbound tourism narrative.
The firm has leveraged its network within the Indian travel fraternity to foster alliances across high-value tourism segments such as destination weddings, MICE, luxury, and experiential travel. Collaborations with marquee enterprises, wedding planners, and industry leaders have promoted Türkiye’s offerings among corporates and high-net-worth individuals. Confiance has also enhanced Türkiye’s market position by managing representation at leading awards and industry events, reinforcing credibility within India’s premium tourism sector.
During its partnership with Türkiye Tourism Board, Confiance has executed multifaceted campaigns, including exclusive travel trade partnerships with TAAI and OTOAI, six-city roadshows in 2024 and 2025, Turkish Food Festivals, Coffee Days, conventions for travel agents and journalists, and immersive on-ground activations. These initiatives have contributed to substantial growth in Indian arrivals to Türkiye since 2022.
Speaking about the renewed mandate, Bushra Ismail, Founder & Chief Strategist of Confiance Communications, said, “Representing Türkiye Tourism in India has been an incredibly dynamic and gratifying journey—one that goes beyond promotion to presenting deep-rooted cultural identity and fostering industry collaborations. With this renewed mandate, we aim to deepen Türkiye’s resonance with Indian travellers and unlock new dimensions of cultural exchange.”
Türkiye Tourism Authorities added, “Confiance Communications has played an integral role in highlighting Türkiye’s narrative in India, translating our cultural depth and modern appeal into powerful, market-driven storytelling. Their strategic engagement across verticals has significantly positioned Türkiye as a leading choice for high-value tourism.”
With the renewed partnership, Confiance plans to expand Türkiye Tourism’s presence in India through collaborations with India’s top luxury travel consortiums, high-profile campaigns across film and digital platforms, and specialised programs for emerging segments such as medical and wellness tourism.
