CzechTourism successfully hosted a curated familiarisation (FAM) trip for a group of content creators from India and the Middle East. The itinerary was designed to showcase Czechia’s cultural, culinary and scenic experiences.
The journey brought together a vibrant mix of travel, lifestyle and gastronomy-focused creators. From
experiencing lively music festivals in Prague to visiting vineyards in South Moravia, the creators
explored different facets of the destination. Through immersive on-ground experiences each participant
showcased Czechia to their distinct digital audiences.
The week-long trip offered a dynamic balance of urban experiences and cultural exploration. In Prague,
the creators soaked in the eclectic vibe of the Metronome Music Festival – showcasing global talent.
They also visited Prague’s historic quarters, took vintage car rides and explored classic Czech cafés
and restaurants.
Proceeding to South Moravia, the group experienced slower, localised rhythms – warm, unhurried and
full of character. Unique experiences also included a wine tasting session at the wine salon located
inside Chateau Valtice and walking tours of Brno and Mikulov. The group also visited Lednice-Valtice,
a UNESCO site known for its harmonious blend of architecture, history and nature. Some creators
stayed back to explore Czechia’s gastronomy scene in detail.
It was a delight to support and understand creator lenses from both India and the Middel East as they
captured a Czechia that would appeal to their audience sensibilities across the two geographies.
As part of the culinary experience, some creators participated in a hands-on cooking session hosted at
the Agricultural Museum. Designed by Czech Specials – a CzechTourism programme, the session was
conducted by award-winning chefs.
“This journey was designed to offer an authentic introduction to Czechia, highlighting its diverse
experiences,” said, Ms. Barbara Andelová, International Marketing Manager – New Markets,
CzechTourism. “Each creator connected with Czechia in their own unique way. Their reflections
captured the country’s richness, rhythm, local gastronomy and quiet beauty found in everyday
moments. We are happy to have enabled this connection and to showcase Czechia as a destination
that invites deeper discovery and inspiration.”
With its layered culture, scenic landscapes and warm hospitality, Czechia continues to stand out as a
destination of choice for discerning travellers seeking meaningful and memorable experiences
