Reinforcing its commitment to the rapidly growing Indian outbound travel market, Greece has unveiled a strategic initiative aimed at promoting itineraries across all seasons while supporting sustained, long-term engagement from Indian travelers.
The initiative underscores a collaborative approach to destination development, bringing together enhanced air connectivity, focused trade education, and immersive experiential exposure. By strengthening partnerships with key stakeholders across the travel ecosystem, Greece aims to position itself as a competitive, year-round destination for Indian travelers seeking diverse and enriching experiences.
Through improved access and targeted engagement with the travel trade, the program is designed to build deeper market awareness, encourage product innovation, and highlight Greece’s versatility beyond peak travel periods. The initiative also reflects Greece’s broader vision of fostering sustainable tourism growth by aligning destination development with evolving traveler preferences in one of the world’s fastest-expanding outbound markets.
This concerted effort marks a significant step in strengthening bilateral tourism ties and ensuring Greece remains top-of-mind for Indian travelers planning both leisure and experiential journeys throughout the year.
