Paras Corporation India & Middle East has been appointed as the official Public Relations partner for Pemako Hotels, encompassing Pemako Punakha and Pemako, to lead all PR initiatives in the Indian market.
A boutique PR agency specialising in public relations, influencer engagement, media partnerships, and social media strategy for luxury travel and hospitality brands, Paras Corporation will now spearhead strategic representation and media outreach for Pemako Hotels in India. The mandate aims to strengthen Pemako’s visibility among discerning travellers seeking transformative and culturally rooted experiences.
Inspired by the remote Himalayan sanctuary, or beyul, of the same name, Pemako represents an earthly paradise waiting to be discovered. As global travel trends increasingly shift towards meaningful and immersive experiences, this partnership is set to deepen Bhutan’s presence in the Indian luxury travel landscape, amplifying Pemako’s mindful ethos and inviting guests to experience a retreat where spirituality, landscape, and hospitality exist in rare harmony.
Set in the tranquil Punakha Valley, Pemako blends refined Bhutanese architecture with immersive wellness and a deep connection to Himalayan culture. With India continuing to be one of Bhutan’s most significant inbound markets, the collaboration will focus on elevating Pemako’s narrative through strategic storytelling, targeted media engagement, and curated brand partnerships tailored to the evolving Indian luxury traveller.
Through this mandate, Paras Corporation India & Middle East will build a compelling brand presence for Pemako Punakha and Pemako Thimphu, highlighting their mindful luxury, bespoke guest experiences, and commitment to Bhutan’s cultural and ecological heritage. The scope will also include integrated campaigns, press visits, influencer collaborations, and strategic content development designed to resonate with India’s high-value travel audience.
Commenting on the partnership, Vishal Pradhan, spokesperson for Pemako, said, “At Pemako, our luxury is homegrown, born from the very soul and sacred landscapes of Bhutan. As a brand rooted in this soil, we offer a depth of authenticity that stands apart in the world of high-end hospitality. To share our Himalayan sanctuary with the discerning Indian traveller, a partnership with Paras Corporation is a natural and vital step. Their deep understanding of the Indian luxury landscape makes them the ideal partner to narrate the story of Pemako. Together, we invite our neighbours in India to discover a retreat that is not just a destination, but a profound reflection of our own culture, spirit, and timeless tradition.”
Sharing her thoughts, Saloni Mahajan Narang, Director, Paras Corporation India & Middle East, added,
“At Paras Corporation, we have always curated our portfolio with an eye for the extraordinary. Taking on the mandate for Pemako Hotels is a milestone that resonates deeply with our core values. This is more than a hotel; it is a spiritual retreat nestled in the heart of the Himalayas. We look forward to bringing the ethereal charm of Punakha to our discerning audiences in India, positioning this jewel as the ultimate destination for those seeking luxury in its purest, most immersive form.”
This collaboration marks a significant step in strengthening Bhutan’s positioning as a sanctuary for wellness, culture, and conscious travel, while further reinforcing Paras Corporation India & Middle East’s growing portfolio of distinguished hospitality clients.
