One Rep Global has been appointed as the official agency by RX Global to lead and manage the Indian Buyer Program across RX Global’s flagship and regional travel portfolio events.
Under this mandate, One Rep Global will act as the primary gateway for Indian buyers to participate in RX Global’s globally recognised luxury travel, MICE, and specialist travel events. The appointment spans RX Global’s most influential platforms, including ILTM Cannes, ILTM Asia Pacific, IBTM Barcelona, and the International Golf Travel Market (IGTM).
The partnership highlights RX Global’s continued focus on the rapidly expanding Indian outbound, luxury, MICE, and experiential travel markets, while further reinforcing One Rep Global’s position as a trusted bridge between Indian travel leaders and the world’s most powerful global event platforms.
Commenting on the announcement, Hemant Mediratta, CEO, One Rep Global, said, “Being appointed by RX Global to lead the Indian Buyer Program across these prestigious shows is both an honour and an opportunity to showcase the power of modern India—भारत. India is today the world’s fastest-growing major economy, with outbound travel growing at 15% annually and a rapidly expanding base of millennial and Gen-Z luxury travellers.
“The real strength of Bharat lies in its depth and nationwide reach. Beyond metros, cities such as Indore, Chandigarh, Surat, Coimbatore, Vadodara, and Jaipur are driving the next wave of luxury, weddings, and MICE travel. India is no longer a market to watch—it is a market commanding global attention. Through this partnership, we aim to connect RX Global’s world-class exhibitors with this nationwide opportunity.”
Highlighting the importance of India as a source market, Rosi Viljoen, Head of Visitor Strategy at RX Global, said, “India remains one of our most important and fastest-growing source markets, with strong momentum across leisure, luxury, MICE, and specialist travel. We are pleased to partner with One Rep Global, whose deep market expertise and industry relationships make them the ideal partner to lead our Indian Buyer Program. Together, we aim to enhance buyer quality, strengthen engagement, and deliver greater value to our exhibitors globally.”
Through this collaboration, One Rep Global will serve as the official point of contact for Indian buyers, working closely with RX Global to identify, engage, and curate senior decision-makers from across the country. The partnership will ensure strong Indian representation, targeted matchmaking, and sustained market development across RX Global’s global event portfolio.
