The International Mediterranean Tourism Market (IMTM) 2026 will bring together leading figures from Israel’s tourism sector and the global travel industry, positioning Tel Aviv as a central hub for professional dialogue and international collaboration.
Israel’s largest tourism exhibition and one of the most significant tourism events in the Middle East, IMTM 2026 will take place on 3–4 February 2026 at Expo Tel Aviv. The event unites the entire tourism ecosystem, connecting the international travel community with Israel’s destinations, expertise, and innovation.
IMTM showcases leading suppliers, top travel destinations, emerging tourism technologies, and forward-thinking ideas shaping global travel trends in 2026. The exhibition serves as a platform for strengthening existing relationships, forging new partnerships, and engaging with the evolving dynamics of the tourism industry.
As part of the programme, Israel’s Ministry of Tourism will host international travel journalists who will travel to Israel specifically to cover IMTM and its professional forums, reinforcing the exhibition’s global reach and influence.
For the first time, IMTM will introduce the Next Generation Tourism Hackathon, launched in partnership with the Israel Association of Tour Organizers and the Fattal Hotel Group. The initiative will focus on developing innovative tourism solutions that integrate technology and contemporary culture, with a particular emphasis on engaging Generation Z travellers.
Through its exhibitions, professional programming, and new initiatives, IMTM 2026 positions Israel as a contemporary, forward-looking tourism destination and underscores its role as a regional focal point for tourism innovation, international cooperation, and professional exchange.
