The Jamaica Tourist Board (JTB) marks 70 years of tourism excellence with the launch of the “70 Days of Jamaica Love” campaign. Celebrating this milestone, the limited-time initiative offers exceptional deals across the island’s hotels, attractions, restaurants, and transport services—inviting travellers to rediscover the magic of Jamaica.
More than 50 hotels are offering special discounts, along with deals at popular attractions, restaurants, and even on transport and tours—making it a great value for both first-time and repeat visitors.
The campaign is a part of JTB’s broader strategy to boost summer arrivals and tourism spend, targeting key markets like the U.S., Canada, UK, and emerging markets including India and Latin America through a robust multi-platform promotional plan.
“The ‘70 Days of Jamaica Love’ campaign is our way of thanking travellers and industry partners who have been part of this incredible journey,” said Donovan White, Director of Tourism, Jamaica. “By creating these attractive offers, we aim to make summer travel more rewarding while showcasing the very best of Jamaican hospitality.”
Complementing this celebratory campaign is Jamaica’s strong tourism performance in 2025, with over 4.5 million visitors projected by year-end. This surge includes a 33.6% increase in Caribbean arrivals in Q1, Jamaica received approximately 1.58 million visitors between January and April, with projections indicating sustained growth through the summer and winter periods. Tourism earnings are expected to surpass US$4.3 billion, supported by group travel, cruise tourism, and increasing interest from non-traditional markets.
Further strengthening its tourism product, Jamaica is also developing a national Entertainment Policy to position music, festivals, and creative industries as the main pillars of its tourism economy. This new policy will seek to connect these experiences more strategically with the tourism product, ensuring consistent quality, safety, and promotional reach. Events such as Reggae Sumfest, Dream Weekend, and Carnival in Jamaica will now benefit from greater investment, regulation, and global promotion.
As Jamaica continues to innovate its tourism landscape, these initiatives reflect its commitment to delivering memorable experiences, driving sustainable growth, and celebrating its vibrant cultural heritage.
