The Karnataka Tourism Society (KTS) announces the launch of a major Regional Market Expansion Campaign through a series of Destination Promotion B2B Roadshows, designed to position Karnataka as India’s leading tourism destination for the current travel season.
This strategic campaign is being executed in collaboration with the Department of Tourism, Government of Karnataka; Ministry of Tourism, Government of India; Karnataka State Tourism Development Corporation (KSTDC); Jungle Lodges & Resorts Ltd. (JLR); and the South India Hotels & Restaurants Association (SIHRA).
As part of the initiative, curated Destination Promotion B2B Roadshows will be organised across key South Indian cities in Tamil Nadu and Kerala to showcase Karnataka’s rich cultural heritage, hill stations, natural landscapes, wildlife reserves, and adventure tourism offerings.
The roadshow series will begin in Coimbatore on 25 November 2025, followed by Cochin on 26 November, Madurai on 27 November, and will conclude in Salem on 28 November 2025.
A total of 42 stakeholders from Karnataka will participate in the B2B sessions, engaging with travel trade professionals in each city. Expected buyer turnout includes 150 in Coimbatore, 200 in Cochin, 120 in Madurai, and 100 in Salem.
Participating stakeholders include: Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince – Mysore, India Tourism, Jungle Lodges & Resorts Ltd, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort – Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt Ltd, Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt Ltd, TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.
Each event will include destination presentations, promotional video showcases, and interactive sessions highlighting Karnataka’s diverse tourism offerings—from heritage cities and hill destinations to wildlife sanctuaries and eco-tourism circuits.
Mr K. Syama Raju, President of Karnataka Tourism Society, said:
“Karnataka offers an extraordinary year-round tourism experience, with globally recognised attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyse domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu and Kerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”
Mr D. Venkatesan, Regional Director (South), Indiatourism Chennai, added:
“With its diverse portfolio of tourism products, Karnataka is emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital in unlocking its full potential. This campaign seeks to enhance inter-state tourism cooperation and support domestic tourism promotion under the Ministry of Tourism’s ‘Dekho Apna Desh’ initiative.”
Representatives from KTS will engage directly with state tourism officials, travel company leaders, and tour operators to build regional partnerships and explore new business opportunities.
In the next phase, KTS plans to extend the campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and deepening trade engagement.
