The Kenya Tourism Board (KTB) officially launches its new India-focused social media pages on Instagram and Facebook, reinforcing its commitment to deeper engagement with the Indian market. The pages are designed to serve as a dynamic resource for the travel trade, providing market-relevant updates, curated itineraries, destination education, and product-led storytelling.
India continues to emerge as a key growth market for Kenya’s tourism sector. In 2025, India saw a significant shift towards longer stays, private safaris, and customized travel experiences, reflecting an evolving demand for more personalized, high-quality journeys. This transformation from volume-driven travel to value-based demand underscores the need for closer market engagement.
The newly launched social media pages will provide travel professionals, including tour operators, travel agents, and MICE planners, with easy access to critical resources that will aid in crafting bespoke travel itineraries. The pages will feature curated content on Kenya’s Signature Experiences, seasonal highlights, destination updates, and market-specific insights. Additionally, the platform will offer information on training opportunities, webinars, and trade initiatives, ensuring that Kenya’s tourism partners are kept up-to-date with the latest offerings.
“We are excited to offer this platform to our partners in India. With an increasing number of Indian travelers seeking diverse, multi-experiential holiday options, it is important that we align our marketing efforts with their evolving needs,” said [Insert Name], KTB’s Regional Marketing Director for India and Asia. “Through these social media pages, we aim to provide easily accessible content that highlights Kenya not just as a safari destination, but as a multifaceted holiday choice that includes culture, heritage, wellness, soft adventure, and bespoke luxury experiences.”
Kenya, globally recognized for its iconic wildlife safaris, is increasingly being positioned in India as a destination that caters to the growing demand for flexible, enriching, and personalized experiences. Indian travelers now seek journeys that offer not just wildlife and adventure, but also wellness, heritage, and relaxation by the coast. With this in mind, Kenya is positioning itself as a destination that delivers a rich diversity of experiences, allowing travelers to enjoy multiple aspects of Kenya within a single trip.
Digital platforms are key in keeping Kenya visible throughout the travel planning process, from initial inspiration to booking. The India-focused social media pages are part of a broader marketing strategy that includes on-the-ground engagement with industry professionals. KTB emphasizes that these digital platforms are meant to complement, rather than replace, face-to-face interactions with travel trade partners.
“We invite all travel professionals, media, and industry partners in India to follow our new social media pages to stay updated with the latest destination information, tailored content, and opportunities for collaboration,” added [Insert Name]. “Kenya continues to offer exceptional experiences for Indian travelers, and we look forward to helping our partners deliver these unforgettable journeys.”
