The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity, and hospitality of the island nation in the Indian Ocean to the global travel industry at the world’s leading travel trade show.
The partnership was officially sealed during ITB Berlin 2026. Ibrahim Shiuree, CEO and Managing Director of Visit Maldives (MMPRC), and Dr. Mario Tobias, CEO of Messe Berlin, signed the agreement during an official photo ceremony at the Maldives’ stand in Hall 5.2.
“We are delighted that, 10 years after their first appearance as Host Country, the Maldives will once again take center stage at ITB Berlin. This long-standing partnership underscores the importance of ITB Berlin as a global platform and highlights the Maldives’ prominent role in the international travel industry. In 2027, we look forward to showcasing the Maldives’ extraordinary beauty and diversity, while also demonstrating how tourism and sustainability can go hand in hand,” explained Dr. Mario Tobias, CEO of Messe Berlin.
Those present at the ceremony included Abdulla Ghiyas (Chairperson, Visit Maldives Corporation), Ibrahim Shiuree (CEO and Managing Director, Visit Maldives), Deborah Rothe (Director of ITB Berlin), Dr. Mario Tobias (CEO of Messe Berlin), and David Ruetz (Senior Vice President of Messe Berlin).
A Global Stage for an Exceptional Destination
With more than 1,000 islands, turquoise lagoons, white sandy beaches, and vibrant coral reefs, the Maldives ranks among the most iconic long-haul destinations worldwide. The country stands for exclusive resort experiences, authentic local island tourism, and warm hospitality.
As Host Country of ITB Berlin 2027, the Maldives will present the full diversity of its tourism offering: from luxury resorts and boutique properties to diving experiences, water sports, wellness retreats, and cultural encounters. Sustainability remains an integral part of the country’s tourism strategy, with numerous initiatives dedicated to protecting marine ecosystems and supporting local communities.
“ITB Berlin provides us with the ideal platform to showcase the unique experiences our islands offer to travelers from around the world. We look forward to welcoming the global tourism industry in Berlin and highlighting the diversity, quality, and hospitality that define the Maldives as a destination,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives.
Just a few weeks earlier, the Maldivian President Mohamed Muizzu visited Berlin and was received by the Frank‑Walter Steinmeier, President of Germany. The historic visit emphasized the strategic importance of the island nation for Germany and the international community.
Visit Maldives Year 2027: Showcasing the Islands to the World
The year 2027 has been officially designated “Visit Maldives Year,” a landmark national tourism initiative aimed at highlighting the Maldives’ unique appeal on the global stage. Announced by President Dr. Mohamed Muizzu, the campaign emphasizes the country’s commitment to sustainable growth, international collaboration, and the continued development of its tourism sector as a key driver of the economy.
Through a series of global marketing efforts, including participation in major travel events, roadshows, and targeted digital campaigns, “Visit Maldives Year” will showcase the islands’ natural beauty, cultural richness, and world-class hospitality to travelers and partners worldwide, reinforcing the Maldives’ position as a leading long-haul destination.
Strong Presence at ITB Berlin 2027
As Host Country, the Maldives will host the official opening gala on 15 March 2027 at the ITB Berlin venue and present a vibrant program throughout the show from 16 to 18 March 2027. Trade visitors can expect an impressive national stand, cultural performances, networking events, and press activities designed to position the Maldives prominently within the international tourism industry.
By taking on the Host Country role, the Maldives underlines its long-standing engagement with ITB Berlin and reaffirms the importance of the German and European markets. ITB Berlin 2027 will offer the perfect setting to further strengthen partnerships, inspire new travel demand, and place the Maldives firmly in the spotlight of the global travel community.
Online accreditation for press representatives and bloggers/creators
Press representatives, bloggers, and content creators can register online for accreditation. After the application has been processed and approved, applicants will receive an email containing a PDF with their accreditation, press badge, and a personal QR code. The QR code must be displayed at the entrance, and the ticket is non-transferable. Online accreditation is available around the clock for the entire duration of the event.
