The Tourism Authority of Thailand (TAT) has appointed Mr. Nattachit Oonsiam as the new Director of its Mumbai Office, where he will lead destination marketing efforts and deepen trade and media partnerships across Western and Southern India, one of Thailand’s most vital source regions for inbound tourism.
A senior tourism professional with nearly two decades of experience at TAT, Mr. Oonsiam brings a strong track record in regional strategy, international marketing, and stakeholder engagement. Before his posting in India, he served as Director of the ASEAN, South Asia and South Pacific Marketing Division, overseeing tourism promotion across more than ten key markets, including India, Australia, and ASEAN countries.
Mr. Oonsiam began his career with TAT in 2007 as Secretary to the Governor, where he supported high-level operations and inter-agency coordination. His subsequent roles across global divisions have equipped him with a sharp understanding of diverse traveller profiles and market nuances.
Commenting on his new assignment, Mr. Oonsiam said:
“Thailand and India share more than just proximity—there is cultural closeness, emotional resonance, and an appetite for authentic travel experiences. My focus will be on strengthening these ties through sustained collaboration with travel agents, media, airlines, and influencers across Western India, and on presenting Thailand in fresh, compelling ways to both first-time and repeat travellers.”
As Director of the Mumbai Office, Mr. Oonsiam will oversee Thailand’s tourism promotion in Western India, including key markets such as Maharashtra, Gujarat, Madhya Pradesh, and Chhattisgarh. His focus will include destination diversification, digital outreach, and building visibility for niche tourism segments such as luxury, wellness, weddings, culinary, and family travel.
This appointment comes at a time when Thailand is reinforcing its commitment to attracting high-quality Indian travellers through enhanced air connectivity, bespoke travel experiences, and strong B2B and B2C engagement. With India continuing to rank among Thailand’s top source markets, Mr. Oonsiam’s leadership is expected to play a critical role in shaping the next phase of growth and collaboration.
