Pickyourtrail, announces a strategic partnership with Miral Destinations, a subsidiary of Miral and the the trade and promotion arm for Yas Island and Saadiyat Island Abu Dhabi. This collaboration aims to boost inbound tourism to Yas Island from India by engaging high-intent travelers through dynamic digital engagement and bespoke travel experiences.
Over the past years, Yas Island has consistently experienced a steady increase in bookings from Indian travellers, fueled by short-haul convenience, and a rising demand for destinations that seamlessly blends leisure and entertainment. From premium families and DINK couples to milestone travellers, Yas Island’s world-class offerings—including Ferrari World Yas Island, Abu Dhabi; Warner Bros. World™ Abu Dhabi; SeaWorld Yas Island, Abu Dhabi; Yas Waterworld; Yas Marina Circuit; and curated packages—have strongly resonated with the Indian market, positioning it as a go-to destination for unforgettable, multi-dimensional travel experiences. To further showcase Yas Island’s broad appeal, the partnership will roll out a storytelling-led initiative aligned with Yas Island’s “Zindagi Ko Yas Bol” campaign launched earlier this year. Featuring three distinct personalities—finance creator Sharan Hegde, bestselling author Durjoy Datta, and renowned architect Ashiesh Shah—the content series explores individual perspectives on the ideal holiday. Through their personal narratives, the initiative offers a relatable lens into Yas Island’s diverse experiences, highlighting how the destination caters to different travel styles and interests.
Pickyourtrail will leverage its expertise in customised holidays and strong brand presence in the leisure travel space to bring Yas Island closer to Indian travellers. The partnership unlocks significant business potential for both brands—Yas Island aims to deepen its footprint in India through a leading tech-driven travel platform like Pickyourtrail. In turn, Pickyourtrail gains access to exclusive inventory, co-branded promotions, and expanded demand across Tier 1 and Tier 2 cities.
Commenting on the partnership, Hari Ganapathy, Co-Founder, Pickyourtrail, said: “This partnership is a natural extension of our belief that holidays should be deeply personal, seamless, and inspiring. Yas Island is one of the few destinations in the world that offers a year-round escape—with air-conditioned, all-weather theme parks, family-friendly attractions, and immersive experiences for both kids and adults. From world-class motorsports to staying in a Warner Bros.-themed hotel, it brings together comfort, excitement, and novelty in one place. We see this partnership as a strategic step towards shaping demand, not just responding to it. Yas Island is the kind of destination that deserves to be discovered at scale by Indian travellers.”
Liam Findlay, CEO of Miral Destinations: ” “India remains one of Yas Island’s top-performing source markets, with strong growth momentum across both Tier 1 and Tier 2 cities. In 2024, the destination saw
a remarkable 44% year-on-year increase in theme park visitation from Indian travellers— a testament to the destination’s growing appeal. This partnership supports our objective of strengthening Yas Island’s presence in India by driving targeted engagement, tailored travel experiences, and measurable results across priority market segment
The campaign will roll out across digital platforms, with Pickyourtrail driving visibility, bookings, and immersive storytelling through its owned channels,
This collaboration is a testament to both brands’ shared vision—to create meaningful, scalable tourism solutions and power the next phase of experiential travel between India and the UAE.
