As travel discovery contibnues to shift from search to conversation, Rail Europe is taking a concrete step to ensure European rail remains visbile, usabel and authoritative in AI-powered environments.
To support this shift, Rail Europe has partnered with Alpic, a cloud-based platform that helps companies deploy and manage MCP servers, enabilng their services to connectwith AI applications. Through this inmplementation, AI platforms can fetch structured rail content directly from Rail Europe’s systems, while users continue to interact with thetools they already know.
Built on the Model Context Protocol (MCP), this setup allows Rail Europe’s rail content to be accessed directly through conversational AI environtments. Travelers can explore European rail journeys using natural-language queries and are then seamlessly redirected to Rail Europe’s journey guides to continue their planning.
“This is not about launching a new technology for its own sake”, said Ilgün Ilgün, Chief Technology Officer at Rail Europe. “Travel discovery is clearly moving from search to conversation. Our role is to make sure European rail is part of those conversations, supported by accurated, structured and trustworthy content that works for both travellers and the wider travel ecosystem.”
As AI increasingly shapes how trips are researched and planned, Rail Europe sees this as a natural extension of its role within the travel ecosystem: connecting travellers, partners and platforms to Europe’s most comphensive rail content, wherever and however travel discovery happens
