Born from the grit of the open road and the pulse of motorsport, a new era in India’s adventure lifestyle begins with the launch of Madcap Luxe Travel Experiences, a pioneering experiential movement that unites motorsport, heritage, luxury lifestyle and storytelling into one unstoppable force. Founded by Rannvijay Singha, Arvind Balan and Rohit Jha, Madcap Adventure stands as India’s first cultural powerhouse built on two dynamic verticals; Madcap Luxe Travel Experiences and Madcap Lifestyle & Adventure IPs, designed to reshape how India experiences travel, luxury and community-driven adventure.
Madcap Luxe Travel Experiences is a collection of self-drive expeditions where motorsport energy meets the sophistication of luxury travel. These aren’t off-the-shelf tours but meticulously crafted adventures that combine legendary routes, world-class hospitality, and insider motorsport access; from private F1 paddocks to the raw thrill of Dakar bivouacs, from heritage stays that whisper history to Michelin-star dining that ignites every sense.
“Madcap Luxe is not about itineraries, it’s about emotion engineered. It’s for those who live boldly, seek authenticity, and want to drive their own legend,” says Rannvijay Singha.
“Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences, sustaining that connection for generations,” said Rohit Jha.
Complementing this is Madcap Luxe’s second vertical, Lifestyle & Adventure IPs, which introduces BlackOut 40. India’s first 40-hour, non-stop, stay-in biker festival set amidst the dunes of Rajasthan. BlackOut 40 is a cultural phenomenon that celebrates India’s biking spirit while spotlighting Rajasthan’s heritage, local craftsmanship, and desert culture.
“We are creating formats that go beyond festivals, these are cultural movements. BlackOut 40 brings together adventure, art and heritage – a celebration of India’s roots and modern identity,” adds Arvind Balan.
Driven by a vision rooted in India but built for the world, Madcap Luxe aims to lead a global experiential revolution that merges adrenaline, culture, and cinematic storytelling. Powered by Maxperience, India’s leading experiential marketing agency behind 500+ campaigns for brands like Porsche, Hyundai, Royal Enfield, Suzuki, Mobil, and Hero, Madcap Luxe is not just a business; it is a movement. It is a rallying cry for India’s creators, riders, dreamers and storytellers to claim their rightful place on the global stage.
“This is India’s moment. We are not following global formats anymore; we are creating them”, concludes Arvind Balan.
The 2026 Global Luxe Drive Calendar puts India’s discerning explorers on the global map with curated drives such as The Saudi Grand Drive – Dakar Edition (Jan 2026), The Mustang Frontier Drive – Forgotten Kingdom Edition (May 2026), The UK Grand Drive – Isle of Man TT Edition (June 2026), and The Grand American Drive – Route 66 Centennial Edition (June 2026), among others. Extending beyond expeditions, Madcap Luxe introduces two bespoke verticals – Curate Your Own, offering personalized luxury journeys, and Rare Experiences, granting access to the world’s most coveted privileges, from F1 drives at Monza to skydives in Spain and desert glamping in Arabia.
