TOURISE unites visionary public and private sector leaders across tourism, technology, investment and sustainability ecosystems.
- Anchored by a high-level advisory board of global industry leaders, TOURISE aims to unlock unprecedented deal flow and high-value investment opportunities that will reset the industry.
- Accompanying TOURISE Awards program will recognize best-in-class destinations delivering travel experiences that are purposeful, unforgettable, and aligned with the evolving expectations of today’s travelers.
- Inaugural invite-only TOURISE Summit will take place in Riyadh from 11–13 November 2025, and will extend as a year-round platform to shape how the world travels, connects and grows.
Riyadh, Saudi Arabia – Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al-Khateeb officially launched TOURISE today, a bold new global platform designed to shape a new horizon and plot a shared roadmap for the next 50 years of tourism.
Built for ambition and backed by vision, TOURISE will convene a dynamic cross-section of public and private sector industry giants for the first time. Visionary leaders with tourism, technology, investment, sustainability, and cultural expertise will be connected to tackle critical challenges, unlock transformative opportunities and set the agenda for a sector that is sustainable, equitable and future-focused.
Along with global partners from multilateral institutions to private sector leaders, TOURISE is designed to unlock major, unprecedented deal flow, with high-value investment opportunities and access to breakthrough technologies set to be announced and activated through the platform.
TOURISE is no ordinary event; it is a global platform structured for year-round impact at scale through digital collaboration, thematic working groups, and cross-sector partnerships focused on long-term sector transformation. This will include authoring a series of white papers and global indices focused on tourism, sustainability and global economy, co-developed with leading international organizations, setting new benchmarks for the tourism sector.
The inaugural TOURISE Summit will take place in Riyadh from November 11 to 13, 2025. The program, which will also be livestreamed, will focus on four core themes: The Future of AI-Powered Tourism – Innovate or Fade; The Great Tourism Reset – Disruptive Business Models and Investment; Rebooting the Travel Experience – Upgrade in Progress; and Tourism that Works – for People, Planet, and Progress. A dedicated Innovation Zone will showcase breakthrough technologies and solutions from SMEs and mid to large corporations spanning AI, mobility, sustainability, and more from innovators across both public and private sectors.
According to the World Travel and Tourism Council (WTTC), this year tourism is on a strong upward trajectory, with the sector projected to contribute $11.7 trillion to the global economy -10.3% of global GDP – highlighting a strong recovery. Yet, challenges such as shifting market dynamics, evolving traveler preferences, and capacity constraints continue to pose risks to maintain progress. At this critical juncture, TOURISE provides the strategic support needed to navigate these headwinds and sustain momentum.
