Saudi Tourism Authority’s consumer-facing brand, ‘Saudi, Welcome to Arabia’, is set to captivate Indian audiences with its exclusive Curated Event: ‘Saudi Sporting Arena’ at The Game Palacio, New Delhi. Building on the global success of its campaign “I Came for Football, I Stayed for More” starring football legend Cristiano Ronaldo (CR7), the immersive evening will unite trade partners and influencers to showcase Saudi Arabia as a premier destination for international sports, world-class entertainment, and unique cultural experiences.
The event highlights the strong cultural connection between India and Saudi Arabia, inviting Indian travellers to explore the country through the ‘Unreal Calendar’, unveiled by CR7, featuring football, Formula 1, esports, golf, film festivals, and fashion weeks. Attendees will enjoy interactive displays, engaging activities, and curated interactions reflecting the ambition and innovation of Saudi Vision 2030, which drives tourism, creativity, and global connectivity.
‘Saudi Sporting Arena’ also serves as a prelude to a mega three-day, five-city event across India from November 21–23. This larger event will highlight Saudi Arabia’s world-class sports offerings and showcase the diverse experiences awaiting travellers beyond stadiums and arenas, including specially curated tours and packages for Indian visitors.
As CR7 notes, “This is where the future of sport is being written,” and with the Saudi Sporting Hub, that future comes alive in New Delhi, inspiring trade partners and travellers alike to experience Saudi Arabia like never before.
