As Saudi Arabia continues to cement its place as a premier international destination, Saudia, the Kingdom’s national flag carrier, is strengthening its pivotal role in facilitating access to the country’s most anticipated events in 2026. With a rich and expanding calendar of global highlights across sports, culture, and entertainment, Saudia is poised to play a crucial part in supporting Saudi Arabia’s continued evolution on the world stage.
Saudi Arabia’s major hubs in Jeddah and Riyadh position Saudia as a key player in connecting visitors to the Kingdom’s iconic events throughout the year. Whether for world-class sporting spectacles, cultural festivals, or landmark entertainment festivals, Saudia provides unmatched access to one of the most dynamic and rapidly evolving destinations worldwide.
2026 Events Calendar Highlights
Saudia is excited to continue to support some of Saudi Arabia’s most ambitious events throughout 2026, including:
Diriyah Season (Nov 2025 – March 2026):
Set in the UNESCO World Heritage site of At-Turaif, Diriyah Season offers a remarkable fusion of culture, heritage, world-class culinary experiences, and captivating performances. This vibrant season showcases Saudi Arabia’s history and modernity, making it a must-visit destination for cultural enthusiasts from around the globe.
Riyadh Season (Oct 2025 – March 2026):
The Kingdom’s flagship entertainment festival returns with an even bigger and more diverse offering, including global concerts, elite sporting events like the WWE Royal Rumble, and immersive attractions such as Beast Land, inspired by the challenges of YouTube sensation MrBeast. A highlight of Riyadh Season is the BLVD Flowers zone, an extraordinary botanical garden that spans 214,000 square meters and integrates three retired Saudia Boeing 777 aircraft, combining aviation and art in a unique display.
Diriyah Contemporary Art Biennale (Jan 2026 – May 2026):
The JAX District in Diriyah will host the second edition of this premier art event, “In Interludes and Transitions.” The Biennale will feature over 70 international artists exploring themes of movement and cultural exchange through large-scale installations and performances.
Noor Riyadh (Dates TBD, 2026):
As the world’s largest annual light art festival, Noor Riyadh will transform Riyadh into an open-air gallery with breathtaking light installations, immersive artworks, and a dynamic program of events. This festival draws leading international and regional artists, highlighting Riyadh’s growing reputation as a global hub for art and innovation.
Other Key Events in 2026
In addition to these marquee events, Saudi Arabia’s calendar is brimming with international events that are fast becoming staples in the global entertainment and sports scene, including MDLBEAST, the Historic Jeddah Festival in Al Balad, and Winter Wonderland. Saudia is also proud to support high-profile international events such as Formula E, the Esports World Cup, and The Saudi Cup—known as the richest horse-racing event in the world by prize value.
Saudia’s Commitment to Service Excellence
As Saudi Arabia’s national airline, Saudia continues to offer premium, award-winning in-cabin service, state-of-the-art aircraft, and strategic partnerships with global aviation leaders. Saudia is uniquely positioned to expand access to these compelling experiences and destinations, further enhancing the Kingdom’s appeal as a year-round destination for international visitors.
Every Saudia flight is more than just a journey; it is part of Saudi Arabia’s broader mission to become a global tourism and cultural hub, all while advancing the Kingdom’s sustainability goals and diversified economic growth.
