The Saudi Tourism Authority (STA), in partnership with TBO Academy, hosted an engaging and insightful destination presentation at The Taj Mahal, Lucknow, exclusively curated for travel partners. This premier event highlighted Saudi’s expanding portfolio of unique experiences for Indian travelers and marked another prestigious B2B networking event in the growing TBO Academy portfolio.
The presentation showcased Saudi’s Golden Triangle – Riyadh, Jeddah, and AlUla – as key destinations for Indian travelers. While Riyadh shone as the vibrant centre for business and entertainment, Jeddah is undoubtedly the historic coastal getaway. AlUla, on the other hand, is the cultural centre with UNESCO World Heritage Sites like Hegra and natural landmarks such as Elephant Rock.
Beyond the Golden Triangle, travel professionals were introduced to Saudi’s emerging gems such as Taif, Aseer, and Al-Baha, known for their pleasant climates, natural beauty, and cultural richness. The presentation also highlighted Red Sea Global, the ultra-luxury destination development – now open for travelers.
Connectivity has always been at the centre of travel between India and Saudi with over 320 weekly flights from India, operated by carriers such as IndiGo, Saudia, Flynas, Air India, SpiceJet and Akasa Air. Attendees were briefed on Saudi’s simplified visa options, including the Tourist Visa, eVisa, Visa on Arrival and Stopover Visa.
Saudi’s signature experiences like Riyadh Season, MDL Beast music festival, and AlUla’s heritage attractions were also discussed to highlight what makes Saudi an exciting year-round destination.
TBO Academy introduced its learning platform, where trade partners can find specialized courses, curated itineraries, promotional offers, including free TeamLab Borderless tickets, and the Elite 20 incentive program designed to reward top-performing agents.
The event reaffirmed Saudi’s growing popularity among Indian travelers and strengthened ties with India’s travel trade community, empowering agents with the knowledge and tools to promote Saudi as a world-class destination.
