The Taiwan Tourism Administration (TTA), under the Ministry of Transportation and Communications, led its largest-ever tourism delegation to India in February 2026, reinforcing Taiwan’s strategic focus on capturing a greater share of India’s fast-growing outbound travel market. The high-level delegation positioned Taiwan as a premium destination for leisure, business and incentive travel, while strengthening Indo-Taiwanese cultural engagement and people-to-people ties.
Building on sustained annual growth of over 20 per cent in Indian arrivals — a rate that has outpaced India’s overall outbound travel growth by nearly twofold in recent years — Taiwan is expanding its tourism outreach and partnerships across key Indian markets.
The delegation, comprising two Taiwanese airlines, seven travel agencies and cultural performance groups, commenced its India programme with a Taiwan Tourism Workshop in New Delhi. The workshop attracted more than 100 leading travel trade professionals and media representatives, offering a comprehensive showcase of Taiwan’s high-end leisure experiences, robust MICE (Meetings, Incentives, Conferences and Exhibitions) capabilities and customised travel solutions tailored specifically for Indian travellers.
Following the New Delhi engagement, the delegation participated in the three-day Outbound Travel Mart (OTM) in Mumbai, one of South Asia’s largest travel trade exhibitions. Through focused business-to-business meetings, interactive pavilion displays and cultural performances, Taiwan reinforced its positioning as a competitive and sophisticated Asian destination for India’s growing segment of premium and corporate travellers.
Renowned for its low crime rates, efficient public transport systems and traveller-friendly infrastructure, Taiwan stands out as one of Asia’s safest destinations for all categories of travellers, including solo women, enhancing its appeal among discerning Indian visitors.
Addressing participants at the New Delhi workshop, Dr. Mumin Chen, Representative of the Taipei Economic and Cultural Center (TECC) in India, highlighted Taiwan’s diverse tourism strengths. Globally recognised for its advanced technology and semiconductor industries, Taiwan offers dramatic mountain landscapes, scenic coastlines, lush forests and unique biodiversity within a compact and easily accessible geography. With a population comparable to Delhi, the island seamlessly blends natural beauty with modern infrastructure, providing both convenience and immersive travel experiences for international visitors.
India, now the world’s most populous country, continues to demonstrate robust outbound travel growth. Nearly 47,000 Indian travellers visited Taiwan in 2025, marking an increase of more than 20 per cent over 2024 figures and surpassing pre-pandemic levels. India’s total outbound travel crossed 30 million in 2024, with sustained double-digit growth continuing into the first half of 2025, underscoring the long-term potential of the Indian market.
At OTM Mumbai, Taiwan unveiled its global tourism brand campaign, “TAIWAN – Waves of Wonder,” through a pavilion designed around the theme “Taiwan Non-Stop.” The concept emphasised the island’s seamless transition from tranquil daytime landscapes to vibrant nightlife and urban energy — from sunrise mountain vistas to bustling night markets — promoting Taiwan as a dynamic 24-hour destination offering safety, convenience and diverse experiences.
Cultural diplomacy formed a central pillar of the outreach programme. The Lei Sheng Traditional Arts Troupe performed depictions of Guan-Jiang-Shou, a powerful symbol in Taiwanese folk culture representing protection and positive energy. Additionally, artisans from Lukang in Changhua conducted interactive workshops where Indian travel professionals painted traditional “Sword Lions,” offering hands-on exposure to Taiwan’s rich cultural heritage.
Recognising the importance of culinary preferences in travel decision-making, the delegation highlighted Taiwan’s strong capability to cater to diverse dietary requirements, including vegetarian and special meal preferences valued by Indian travellers. Taiwan’s vibrant street food culture, alongside its sophisticated fine-dining offerings, was positioned as a compelling complementary attraction.
Describing the February mission as its largest tourism delegation to India to date, the Tourism Administration reaffirmed the strategic importance of the Indian market. Mumbai, which accounts for nearly 63 per cent of India’s corporate and incentive travel movement, has emerged as a key focus city. The establishment of the Taiwan Tourism Information Office in Mumbai in 2024 has further strengthened on-ground engagement and trade partnerships.
Going forward, Taiwan aims to consolidate its leadership in India’s business and incentive travel segment while expanding into the broader leisure market. Through sustained promotional initiatives, strengthened trade collaborations and localized support mechanisms, Taiwan is positioning itself as a safe, sophisticated and culturally rich Asian destination for India’s new generation of global travellers.
