5-Travel South USA (TSUSA), the official regional destination marketing organisation for the southern United States, announced the appointment of Sartha Global Marketing as its representative office in India. Sartha Global Marketing will implement an ongoing travel trade and public relations strategy in India, as part of TSUSA’s Global Partnership Program (GPP).
Travel South USA, which promotes travel to and within its member states of Alabama, Arkansas,
Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee,
Virginia, and West Virginia, offers a plethora of experiences to suit every kind of traveler. Through
Sartha Global’s program, Travel South USA will showcase and inspire travel across Alabama, Arkansas,
Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, and Tennessee, along with
The Rhythm of the South (ROTS), which includes iconic cities like Nashville, Atlanta, and New Orleans.
Combining diverse landscapes, natural reserves, and experiences across the southern states of the
USA, Travel South USA destinations welcome families, couples, solo travelers, and all others. From
exploring history and culture to enjoying local cuisine and unmatched southern hospitality, these
destinations offer many unique and unexplored destinations for Indian travelers.
“We are excited to launch a promotional program in this vibrant market. This partnership with Sartha
Global Marketing aligns with our vision of making the South a top-tier destination for travelers from
India through a multi-channel approach. Our destinations are known for their warm southern
hospitality, including food, music, outdoor activities, and road trips. I am confident that Indian visitors
will enjoy a warm welcome,” said Liz Bittner, President & CEO, Travel South USA.
Sunil Puri, Joint Managing Director of Sartha Global Marketing, also stated, “We are excited and
delighted to have this opportunity to promote Travel South USA in India. The Southern states offer
the perfect gateway to several destinations with a wide range of diverse experiences, suitable for
every type of Indian traveler.
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