Tripjack has successfully concluded an exclusive Familiarization (FAM) trip to Atlantis The Palm and Atlantis The Royal in Dubai, reinforcing its focus on positioning ultra-luxury experiences for Indian outbound travellers.
The curated visit brought top-performing Indian travel agents face-to-face with two of Dubai’s most iconic luxury resorts, allowing them to experience firsthand the breadth of world-class offerings—from fine dining and immersive aquatic attractions to exclusive suite experiences and personalised hospitality.
The FAM trip is part of Tripjack’s growing strategy to spotlight premium international destinations through strong collaborations and on-ground product training for its partner network.
“Atlantis The Palm and Atlantis The Royal represent the pinnacle of luxury and experience, and this FAM trip was designed to help our partners fully understand what makes these properties stand out,” said Manish Dua, Chief Growth Officer, Tripjack. “The response from our agents has been phenomenal. We see Dubai, and Atlantis in particular, as key to driving growth in segments like family travel, high-end leisure, and destination events.”
During the multi-day program, participating agents explored expansive suites, Michelin-star dining, wellness experiences, and attractions such as Aquaventure Waterpark and Nobu by the Beach. Behind-the-scenes tours showcased Atlantis The Royal’s elite butler services and bespoke offerings, helping agents better tailor the product for Indian luxury travellers.
Tripjack’s collaboration with Atlantis Dubai will now extend into co-branded campaigns, customised packages, and continued agent engagement through both virtual and on-ground activations.
“India remains a key growth market for us, and Tripjack’s immersive approach aligns with our vision of delivering unforgettable guest experiences,” said a spokesperson from Atlantis Dubai. “We are excited about the season ahead.”
Tripjack plans to roll out more such initiatives in key destinations across the Middle East, Southeast Asia, and Europe.
