Crown & Champa Resorts (CCR) recently welcomed Tripjack’s inaugural Familiarization (FAM) trip, marking a key milestone in the travel tech company’s strategic push into the Maldives.
The collaboration served as an ideal showcase of CCR’s diverse resort portfolio—spanning from relaxed four-star properties to ultra-luxurious five-star retreats—highlighting the full spectrum of Maldivian experiences.
Travel agents participating in the trip praised the exceptional service and signature Maldivian warmth at each resort. A standout feature was the inclusion of authentic Indian cuisine, reflecting CCR’s focus on catering to the evolving preferences of Indian travelers.
Manish Dua, Tripjack’s newly appointed Chief Growth Officer, noted the overwhelmingly positive response from agents. “This experience reaffirmed our belief that, with strong partnerships and a focused strategy, the Maldives can be positioned as a top destination for Indian travellers,” he said.
The FAM trip aligned perfectly with Tripjack’s mission to better understand and cater to India’s diverse travel segments—ranging from family vacations to luxury getaways. Agents experienced the destination’s unique appeal firsthand, from laid-back island vibes to refined indulgence.
Building on this momentum, Tripjack plans to launch a series of Maldives-focused initiatives, including more FAM trips, co-branded campaigns with resorts, and bespoke packages targeting key travel segments such as wellness, family travel, and destination weddings.
CCR also sees the partnership as a strategic step to strengthen its presence in the fast-growing Indian outbound market. The collaboration with Tripjack is expected to drive stronger visibility and engagement across India.
Summing up the success of the initiative, Manish Dua added, “With passionate travel partners and trusted collaborators like Crown & Champa Resorts, we’re just getting started. The potential is truly limitless.”
