Uttar Pradesh has ramped up its international investment outreach to support the rapid expansion of its tourism and hospitality sector. This week, the Singapore Desk of Invest UP, led by Additional CEO Shashank Chaudhary, held a series of high-level meetings with major global investors, presenting the state as a prime destination for luxury hotels, premium real estate, themed tourism projects and sustainable urban infrastructure. Special emphasis was placed on Ayodhya, Varanasi and Mathura, which are witnessing significant growth in visitor inflow following recent development initiatives.
A key engagement took place with Amritanshu Roy, COO of Greenfield Ventures, during which Invest UP showcased a portfolio of hospitality-related opportunities—including land parcels, hotel development sites and brownfield expansion options near major pilgrimage and heritage centres. Roy expressed strong interest in exploring investments in high-end hotels, mixed-use real estate, sustainable infrastructure and waste-to-energy projects, with joint venture possibilities also discussed.
The delegation highlighted Uttar Pradesh’s investor-friendly policies, competitive financial incentives and single-window clearance system, all designed to simplify market entry for international operators. With world-class airports, enhanced connectivity and emerging tourism circuits, the state is positioning itself as one of India’s most attractive destinations for hospitality growth and integrated tourism development.
Invest UP officials reaffirmed that the Singapore Desk will continue proactive outreach to institutional investors, global corporations and family offices to channel long-term capital into tourism infrastructure, renewable energy and high-value real estate. This strategy aligns with the state’s broader vision of developing sustainable tourism ecosystems and elevating visitor experiences across its cultural and spiritual destinations.
These sustained engagements underscore Uttar Pradesh’s commitment to building a globally competitive tourism economy, blending rich cultural heritage with modern infrastructure. By attracting premium hospitality brands and future-ready urban projects, the state aims to generate employment, unlock new economic opportunities and strengthen its global tourism footprint in the years ahead.
