The Uttarakhand Tourism Representatives Association (UTRA) is set to host the second edition of its flagship annual conference, Sahbhagita 2025, on September 9, 2025, at the Pride Hotel Premier Solitaire, Dehradun.
Designed as a platform for dialogue and collaboration, the conference will bring together tour operators, hoteliers, transport providers, adventure specialists, and guides, along with government officials and industry associations, to shape a more sustainable and inclusive future for tourism in Uttarakhand.
Key Themes of Sahbhagita 2025:
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Acknowledging tour operators as central to driving tourism growth in the state
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Strengthening public–private partnerships for effective policymaking and execution
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Showcasing Pahal, UTRA’s initiative to spotlight destinations such as Kotabagh, Pauri, and Kausani
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Addressing sustainability, responsible travel, and crisis preparedness within the sector
The event will see the participation of Shri Satpal Maharaj, Hon’ble Tourism Minister, senior representatives from the Uttarakhand Tourism Development Board (UTDB), and leaders of national associations including IATO, ADTOI, and ATOAI.
Highlights of the program include keynote addresses by government leaders, insightful panel discussions such as “Tour Operator – The Force Behind” and “Rethinking Uttarakhand Tourism: Sustainability and Crisis Preparedness”, along with dedicated networking sessions. UTRA will also present its strategic roadmap for promoting lesser-known destinations while ensuring ecological integrity and community involvement.
With Sahbhagita 2025, UTRA is committed to strengthening Uttarakhand’s identity as a hub for sustainable, community-driven tourism, while building deeper partnerships across the industry.
