Visit Maldives launches SeaSational Summer, a digital-led marketing campaign designed to promote the Maldives as an attractive and well-organised summer travel destination.
The campaign was introduced during the Visit Maldives Quarterly Insights – Maldives Tourism Intelligence Briefing, held on 2 February 2026, which brought together tourism industry stakeholders and marketing professionals.
According to Visit Maldives, SeaSational Summer is grounded in global travel research, market analysis, and digital behaviour insights. The initiative aims to align tourism-sector efforts under a single, cohesive seasonal framework, moving away from fragmented or short-term promotional activities.
SeaSational Summer positions the summer months as an organised national season, supported by coordinated events, experiences, and activities across the country. Running from February through August, the campaign will focus on sustained digital engagement, reflecting research that shows digital platforms—particularly social media and video channels—play a crucial role in shaping travel interest. Official destination channels, Visit Maldives noted, are especially important in validating travel timing and feasibility for long-haul markets.
As part of the initiative, the Visit Maldives Events Calendar has been integrated into the SeaSational Summer framework, providing travellers with up-to-date information on scheduled events and activities throughout the summer period.
Visit Maldives also confirmed that SeaSational Summer branding will be incorporated into its existing international marketing placements. This includes LED perimeter advertising at Anfield Stadium, where SeaSational Summer branding will be displayed during the Premier League match between Liverpool FC and Manchester City, reinforcing global visibility for the campaign.
