In a heartfelt appeal to the nation, Kashmir’s leading hoteliers urge people across India to visit the Valley and contribute to the revival of peace and joyful tourism.
Addressing a joint press conference in Srinagar, Chairman of the Jammu & Kashmir Hoteliers Club, Mushtaq Ahmad Chaya, along with Manzoor Ahmad Wangnoo, chairman of the Nigeen Lake Tourist Trade Association, say tourism stakeholders are fully prepared to host visitors with warmth and improved facilities.
“We invite the whole country to come to Kashmir and give us a chance to serve you again,” says Chaya.
“The Valley is peaceful and safe, and our hotels, houseboats, and guesthouses are ready to welcome guests with open arms,” he adds.
The leaders of the Hoteliers Club express gratitude for the support extended by Prime Minister Narendra Modi, Lieutenant Governor Manoj Sinha, and former Chief Minister Omar Abdullah, who all show keen interest in revitalising the region’s tourism economy, which has been significantly impacted by past tensions and adverse weather events.
“We see strong encouragement from the highest levels of government,” adds Wangnoo. “The administration works hard to restore confidence and infrastructure. It’s time now for tourists to return and experience the beauty and hospitality of Kashmir once again.”
The Hoteliers Club also stresses that tourism is not just an economic activity but a cultural bridge that connects Kashmir to the rest of India. “When tourists come, they help heal the wounds of uncertainty and create bonds of peace,” says Chaya.
Tourism, which contributes significantly to Jammu & Kashmir’s economy, witnesses a dip due to security concerns. However, stakeholders remain optimistic that the peaceful atmosphere and proactive government initiatives will lead to a strong rebound.
The Hoteliers Club urges travel agencies, airlines, and media to play their part in spreading positive messaging and assures visitors of a safe and memorable experience in the Valley.
“We expect a flow of tourists again. Many families depend on the tourism sector. We appeal to the people across India to visit Kashmir again,” says Chaya.
He adds that the sector has witnessed huge losses, but no employees are laid off, as hoteliers and others remain hopeful about the revival of tourism. “Time is the best healer. The situation improves, and tourists will come to the Valley again to enjoy. Kashmir is theirs, and they are ours,” he concludes.
