Under the visionary leadership of Hon’ble Chief Minister Dr. Mohan Yadav, Madhya Pradesh is poised to establish itself as a world-class tourism destination with the organization of the Madhya Pradesh Travel Mart (MPTM) 2025, scheduled from 11th to 13th October 2025 at the Kushabhau Thakre International Convention Centre, Bhopal.
The event will bring together domestic and international buyers, sellers, travel agents, film representatives, and key stakeholders from across the tourism sector on one platform. Organized by the Madhya Pradesh Tourism Board, this three-day event will host over 700 participants, including more than 80 foreign tour operators from 27 countries, 150 domestic tour operators, 355 sellers, film representatives, and media professionals. MPTM 2025 will be India’s largest state-level travel mart, reinforcing Madhya Pradesh’s identity as the “Heart of Incredible India.”
Shri Dharmendra Bhav Singh Lodhi, Minister of State (Independent Charge) for Tourism, Culture, and Religious Trusts & Endowments, stated that, in collaboration with FICCI, this will be one of the largest state-level travel marts in the country. The mart will connect the state’s hoteliers, travel and tour operators, homestay owners, and other tourism stakeholders with prominent domestic and international buyers. This initiative is expected to boost tourist inflow, drive economic growth, and create employment opportunities across the state.
The mart will provide a platform for investment, partnerships, and collaborations in tourism, hospitality, film, wedding, and MICE sectors. Over 3,000 B2B meetings will be held, marking the largest business engagement ever organized in the state’s tourism sector. Additionally, international conferences and roundtable sessions will be held with State Governments (G2G) and wedding and corporate organizers (G2B) to explore strategic opportunities. Senior officials from the Ministry of Tourism and various State Tourism Departments will also be part of the discussions.
A Major Step Towards Establishing Madhya Pradesh on the Global Tourism Map
Shri Sheo Shekhar Shukla, IAS, Additional Chief Secretary, Tourism, Culture, Home, and Religious Trusts & Endowments, and Managing Director, Madhya Pradesh Tourism Board, stated that MPTM 2025 will showcase the state’s diverse tourism offerings — heritage, wildlife, rural culture, handicrafts, cuisine, and film tourism — under one roof.
Over 120 stalls will be set up, featuring handloom and handicraft products, with live demonstrations of Gond Artand Chanderi saree weaving. Dedicated stalls by tourism stakeholders will also highlight the best of Madhya Pradesh’s travel experiences. The mart will host investment promotions, project announcements, and collaborations under the State Film Policy.
The cultural segment will feature a 40-minute group dance performance choreographed by renowned artist Ms. Maitreyee Pahari, celebrating the natural beauty and historical legacy of Madhya Pradesh. The iconic Maihar Band will perform alongside folk and tribal dances, showcasing the state’s vibrant cultural traditions. Visitors will also experience traditional cuisine and local folk culture throughout the event.
Chief Minister’s Investor Meetings and Thematic Sessions
During the mart, Hon’ble Chief Minister Dr. Mohan Yadav will hold one-on-one investor meetings and participate in panel discussions on the state’s tourism potential. Two major sessions will headline the event:
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“Madhya Pradesh: From Hidden Gem to Global Icon” – highlighting heritage, wildlife, eco-tourism, and festivals.
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“The Future of the Film Sector in Madhya Pradesh: From Reel to Real Growth” – exploring opportunities in film production and film-based tourism.
Both sessions will feature participation from national and international experts, investors, and industry leaders.
Influencer Meet and Familiarization Tours
An Influencer Meet will be held on 9th October 2025, bringing together prominent social media influencers from across India. Additionally, 14 Familiarization (FAM) Trips will be organized for over 200 delegates, offering immersive experiences across Madhya Pradesh’s wildlife, heritage, culture, and spirituality circuits.
Visitors in Bhopal will enjoy local experiences such as a Heritage Walk from Kamla Park to Iqbal Maidan, Yoga and Wellness sessions, Bird Watching at Van Vihar National Park, and Kayaking and Sailing at the Boat Club.
Key Participants and Industry Collaboration
The mart will feature leading industry personalities including Dr. Jyotsna Suri (CMD, The Lalit Group), Mr. Parveen Chander (IHCL Group), Mr. Rajiv Mehra (FAITH), Mr. Ved Khanna (ADTOI), Mr. Manish Puri (Air India), Mr. Anirudh Kandpal (Postcard Hotels), Mr. Ravi Gosain (IATO), and Mr. Rakesh Kumar Rana (Yatra.com) among others.
From the film industry, notable names such as Ms. Ekta Kapoor, Ms. Sunita Rajwar, Mr. Gajraj Rao, Mr. Raghuvir Yadav, Mr. Vishal Furia, Ms. Monisha Advani, Ms. Anna Saura, Ms. Lara Molina, and Mr. Shivankit Singh Parihar will grace the event. Pavilions from Madhya Pradesh Tourism, IRCTC, Incredible India, and various State Tourism Departments will also form part of the exhibition.
The Impact and Future of Madhya Pradesh Tourism
The Madhya Pradesh Travel Mart 2025 aims to position the state as a global hub for investment and partnerships in tourism, films, weddings, and responsible tourism. Through this event, the brand identity of Madhya Pradesh will reach 27 international markets, enhancing global visibility and promoting the state’s unique tourism assets.
MPTM 2025 will mark a transformative milestone in Madhya Pradesh’s journey toward becoming a “Global Icon in Tourism.”
