Preferred Hotels & Resorts, announces the addition of 14 new member properties to its global portfolio between July 1 and September 30, 2025. To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these newly participating locations for a limited time.
From a reimagined beachfront icon in Spain to a music-inspired escape in the heart of Stockholm, these new members embody the brand’s commitment to individuality, authenticity, and exceptional hospitality.
Highlights of the New Additions
Backstage Hotel Stockholm (Stockholm, Sweden) – Lifestyle Collection
Set within a reimagined 1880s building, Backstage Hotel Stockholm merges music, art, and design with vibrant energy. The property features 57 uniquely designed rooms, including an ABBA Gold suite, and hosts live music, trivia nights, and karaoke sessions in its buzzing Backstage Zone.
BON Park Hotel at VidantaWorld Nuevo Vallarta (Nayarit, Mexico) – L.V.X. Collection
Located along Mexico’s Pacific coast, this all-encompassing resort blends luxury with adventure. Guests enjoy beach lounging, world-class golf, spa indulgence, and access to the upcoming BON Luxury Theme Park, opening in winter 2026.
Don Carlos Marbella (Marbella, Spain) – L.V.X. Collection
Reopened in July 2025 after a complete transformation, this legendary Mediterranean resort now features 284 rooms and suites, 24 residences, and the first Rafa Nadal Tennis Centre in Spain. Its beachfront location, lush gardens, and refined dining venues make it a premier Andalusian retreat.
Paru Boutique Hotel (Passo de Camaragibe, Brazil) – L.V.X. Collection
An intimate beachfront hideaway with just 20 suites and bungalows, Paru Boutique Hotel emphasizes nature, wellness, and local charm. Guests can enjoy yoga, spa treatments, and eco-excursions, including visits to a manatee sanctuary and natural swimming pools.
The Sun Rose West Hollywood (West Hollywood, California) – L.V.X. Collection
Formerly the Pendry West Hollywood, this rebranded property captures the energy of the Sunset Strip with a world-class music venue, rooftop dining, and skyline views. The Sun Rose blends Los Angeles glamour with modern sophistication and cultural flair.
Additional New Members
Other notable properties joining Preferred Hotels & Resorts this quarter include:
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Altis Porto Hotel (Porto, Portugal) – L.V.X. Collection
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Bernardus Lodge & Spa (Carmel, California) – Legend Collection
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Hotel Cristoforo Colombo (Milan, Italy) – Lifestyle Collection
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Jungala Park Hotel at VidantaWorld Riviera Maya (Quintana Roo, Mexico) – L.V.X. Collection
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Serras Sevilla (Seville, Spain) – Legend Collection
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The Pridwin Hotel and Cottages (Shelter Island, New York) – L.V.X. Collection
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Trastevere Roma UNA Esperienze (Rome, Italy) – Lifestyle Collection
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Vivienda Residence (Riyadh, Saudi Arabia) – L.V.X. Collection
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27 North (Healdsburg, California) – Lifestyle Collection
A Message from Leadership
“We are thrilled to welcome these 14 extraordinary new members to our global portfolio in the third quarter of 2025,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Their arrival reinforces our mission to celebrate individuality, champion authenticity, and curate unforgettable luxury experiences that connect travellers with the world’s most inspiring destinations.”
