Centara Hotels & Resorts, announces its role as the Official Hotel Partner for the Reignwood Icons of Football 2026, an entertainment-driven global sporting event where world-renowned football legends compete in a televised golf showdown at Robinswood Golf Club, Bangkok, from 31 January to 1 February 2026.
The partnership was unveiled at “Grand Heights”, a VIP launch event hosted at CRU Champagne Bar, the iconic rooftop venue on the 59th floor of Centara Grand at CentralWorld, on 21 November 2025. Football icons including Joe Hart (Team England) and Aaron Ramsey (Team World) attended the event, along with media, partners, and distinguished guests.
As part of the global Icons Series, the Reignwood Icons of Football 2026 unites two powerhouse brands across hospitality, sport, and entertainment. Through this collaboration, Centara will become “The Place to Be” for fans and travellers, offering CentaraThe1 members and Icons followers exclusive privileges, including:
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Special accommodation packages and booking codes during the Icons Series calendar
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Members-only access to curated golf, dining, and cultural experiences
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Priority access to exclusive content and behind-the-scenes moments
Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, said:
“We are delighted to partner with the Reignwood Icons of Football 2026. This innovative sports entertainment brand brings together some of the world’s most famous footballers in a unique sporting contest. Centara is committed to creating extraordinary experiences, making this collaboration an ideal fit for our philosophy. We look forward to offering unforgettable experiences for our guests and CentaraThe1 members throughout the tournament.”
Thomas Brookes, CEO of Icons Series, added:
“We’re proud to welcome Centara Hotels & Resorts as our Official Hotel Partner. Centara’s world-class Thai hospitality aligns perfectly with our values of excellence and entertainment. Their partnership will elevate the overall event experience for our players, partners, and guests.”
The partnership will feature Centara prominently across the Icons Series’ global digital, social, and broadcast platforms, along with influencer activations and event hospitality, positioning both brands as leading names in the world of sports tourism and premium guest experiences.
