Preferred Hotels & Resorts announces a significant expansion in the Middle East and North Africa (MENA) through a strategic partnership with Egypt-based Wings Encora Collection. The collaboration adds six new members—one beachfront resort and five Nile cruise experiences—to the brand’s global portfolio, further strengthening its presence in the region.
The new properties join the Preferred Hotels & Resorts Lifestyle Collection, marking the brand’s entry into Egypt’s luxury Nile cruise segment. The expansion includes Coral Sea Holiday Resort, a premier beachfront property in Sharm El Sheikh, along with five distinctive Nile cruise experiences that combine Red Sea resort elegance with immersive river journeys.
Guests can choose from Mazaj MS Tamr and Mazaj MS Tulip, offering premium Nile voyages with modern amenities and curated itineraries, or opt for the boutique dahabiyas Mazaj Sia, Mazaj Seba, and Mazaj Meroot, which deliver more intimate, traditional sailing experiences. Each vessel features authentic design, personalised service, fine dining, spa facilities and warm Egyptian hospitality, sailing between Luxor and Aswan.
“Welcoming Wings Encora Collection into our Lifestyle Collection marks a significant step in our expansion across Egypt and the wider MENA region,” said Saurabh Rai, Executive Vice President – South Asia, Middle East and Africa, Preferred Hotels & Resorts. “This partnership enhances our presence in a key destination while diversifying our portfolio with exceptional Nile cruise experiences and a premier Red Sea resort.”
Founded in 1992 and owned by Ahmed El-Wassief, Wings Encora Collection is a pioneering hospitality group in Egypt, with a portfolio spanning luxury resorts and Nile cruises. The group focuses on family-centric luxury, sustainability and thoughtfully curated travel experiences.
“We are proud to partner with Preferred Hotels & Resorts and to join its distinguished Lifestyle Collection,” said Ahmed El-Wassief, Chairman and CEO, Wings Encora Collection. “This collaboration reflects our shared vision of authenticity, refined luxury and meaningful travel, and allows us to showcase Egypt’s culture and destinations to a global audience.”
This milestone further strengthens Preferred Hotels & Resorts’ footprint in Egypt and the Middle East, complementing existing regional members such as Serry Beach Resort and Dusit Thani LakeView Cairo, and reinforcing the brand’s commitment to offering distinctive, locally inspired luxury experiences.
