The Department of Tourism, Arunachal Pradesh, has unveiled its new tourism brand campaign titled ‘Take a New Turn in Arunachal’, signalling a strategic evolution in the way the state is positioned on India’s tourism landscape.
The campaign aims to present Arunachal Pradesh as more than a destination of breathtaking natural beauty, highlighting instead its rich cultural fabric, authentic human connections, and immersive experiences. By focusing on lived stories, indigenous traditions, and meaningful encounters, the initiative invites travellers to explore the state through a deeper, more personal lens.
Through ‘Take a New Turn in Arunachal’, the Department of Tourism seeks to inspire a new generation of visitors to discover the northeastern frontier as a place of cultural depth, experiential travel, and transformative journeys, redefining how Arunachal Pradesh is perceived by domestic and global travellers alike.
