TAT reveals its 2024 strategic focus on high value and sustainability

The Tourism Authority of Thailand (TAT) has unveiled its strategy plan until 2024, which calls for maintaining high standards for sustainable tourism while utilising Thai soft power to advance high-quality travel to Thailand.

“2024 will be the year of accelerating resilience,” TAT Governor Yuthasak Supasorn declared. “Thailand’s tourism will change into a High Value and Sustainable Tourism that prioritises elevating and moving forward to a better tourism environment. To create a new ecosystem, we need to stop relying so heavily on the number of visitors and instead put more effort into boosting spending by visitors, luring high-quality visitors, expanding the supply chain with our partners, and sharing profits fairly with the surrounding areas. We must strike a balance between social justice and economic prosperity.

TAT is dedicated to constructing tourism security with long-term immunity to improve the nation’s tourism industry and enable it to continue growing in the face of the current global economic crisis.


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