beOnd, announces the appointment of Minar Group as its General Sales Agent (GSA) in India, marking the airline’s first commercial presence in Asia as it prepares for its entry into one of the world’s fastest-growing travel markets.
The partnership represents another important milestone in beOnd’s international expansion strategy, establishing a strong commercial foundation in India ahead of future operations while reinforcing the airline’s commitment to building long-term relationships with the country’s travel trade.
Minar Group is among India’s premier aviation representation companies, leveraging more than 34 years of expertise to drive passenger and cargo GSSA, commercial management, and strategic market development for international airlines in India.
Through the partnership, Minar Group will lead beOnd’s commercial representation across India – driving market development, expanding distribution, and supporting the airline’s long-term growth strategy. Leveraging its established industry relationships, Minar Group will help build brand awareness, develop sustainable demand, and lay the commercial foundations for beOnd’s successful entry into the Indian market.
“As one of the most dynamic premium leisure travel markets in the world, India represents a natural next step in beOnd’s journey,” said Dhaz Hunjan, Chief Commercial Officer of beOnd. “As we prepare for our entry into the market, having a reputable commercial partner with extensive local expertise is essential to establishing a strong foundation for long-term success. Minar Group brings an exceptional track record and a deep understanding of the Indian travel landscape, making them the ideal partner for beOnd as we enter this next chapter.”
“We are delighted to partner with beOnd at such an exciting stage of its growth,” said Harvinder Singh Duggal, Managing Director, Minar Group. “beOnd has introduced a truly distinctive proposition to the premium leisure market, and we see significant potential for its offering among discerning travellers in India. We look forward to working with beOnd to support its successful market entry and long-term growth.”
The appointment forms part of beOnd’s broader commercial expansion strategy as the airline continues to grow its international network. Most recently, beOnd announced new all-premium services connecting six major European cities with Saudi Arabia’s Red Sea International Airport, alongside continued expansion of its Maldives network through services from Europe and the Middle East.
With strong commercial partnerships now established across growth regions, beOnd continues to build the global distribution network and market presence needed to support its next phase of international expansion.
About beOnd: beOnd is the world’s first premium leisure airline, redefining the travel experience for guests who seek more than simply reaching their destination. Operating a fleet of all-premium Airbus A320-family aircraft, beOnd combines lie-flat comfort, personalised service and thoughtfully designed luxury to create a journey that feels as exceptional as the destination itself. Through scheduled and bespoke travel services spanning more than 80 destinations across 45 countries, beOnd delivers a seamless travel experience where every detail is crafted for comfort, care and effortless sophistication.
