The exhibition will explore how trust, empathy, and responsibility can shape the future of travel
By Naina Nath
The Travel Agents Association of India (TAAI) is set to host its 68th Convention & Exhibition in Abu Dhabi from September 17–19, 2025, bringing together leaders and stakeholders from across the global tourism ecosystem. Coinciding with TAAI’s 74th year, this edition is built around the theme ‘Business with Goodness’, an ethos that goes beyond conventional networking and commerce, urging the industry to reflect on values that sustain long-term growth.
Why this edition matters
The convention comes at a time when the global travel and tourism industry is navigating shifting consumer trends, economic uncertainties, and geopolitical disruptions. Against this backdrop, TAAI’s focus on “goodness” highlights the need for trust, empathy, and responsibility in business relationships. For an industry built on connections between people and cultures, the philosophy resonates deeply.
As Sunil Kumar, President, TAAI, explains: “This convention is not just about strategies for business growth. It is also about ensuring that growth is rooted in trust, empathy, and responsibility. Tourism has the power to connect cultures, and that is where its true strength lies.”
With conflicts and disruptions testing global connectivity, the Abu Dhabi edition will provide a platform to explore how tourism can continue to serve as a unifying force while also driving sustainable economic growth.
Why Abu Dhabi?
Choosing Abu Dhabi as the host city reflects TAAI’s commitment to strengthening ties with international destinations while showcasing India’s importance as a source market. The UAE remains one of India’s closest partners, with strong two-way tourism flows. Hosting the convention here not only acknowledges this partnership but also positions TAAI as a bridge-builder between Indian agents and global stakeholders.
For delegates, Abu Dhabi offers an inspiring backdrop. From world-class infrastructure and cultural landmarks to visionary tourism strategies, the city exemplifies how destinations can successfully balance tradition and innovation. The convention will give members a chance to experience Abu Dhabi first-hand, while also exploring opportunities for collaboration with the region.
Key themes and conversations
The 68th TAAI Convention promises a robust programme designed to balance business, learning, and cultural experiences.
● September 17: An opening ceremony at Emirates Palace Mandarin Oriental, complete with entertainment, networking, and a welcome dinner.
● September 18–19: Knowledge Sessions 1 & 2, featuring plenaries led by industry leaders on current trends and future opportunities. Workshops and B2B sessions under TAAI’s India Travel & Tourism Expo (ITTE 2025) will allow delegates to connect with international stakeholders, explore new destinations, and build partnerships.
● September 19: A farewell gala at SeaWorld Yas Island, combining celebration with a chance to experience one of Abu Dhabi’s signature attractions.
The ITTE component is particularly significant. It is designed to create direct, meaningful engagement between Indian travel agents and global stakeholders, with TAAI once again introducing the Delegate ITTE Passport to encourage maximum interaction.
TAAI’s Priorities
The convention is also an opportunity for TAAI to outline its vision for the future. Central among them is supporting the evolving needs of Indian travel agents. With consumers increasingly seeking transparency, customised experiences, and digital-first interactions, TAAI is focused on helping its members adapt and thrive.
Equally important is TAAI’s role in strengthening India’s position in global tourism dialogues. India’s outbound travel continues to rise sharply, while its diverse inbound potential remains underutilised in several regions. By engaging with international partners in forums such as the Abu Dhabi convention, TAAI is making sure Indian voices are central to global tourism conversations.
“India is at the centre of global tourism’s growth story. Through TAAI, we want to ensure our members remain trusted advisors to travellers and valued partners to the world. The Abu Dhabi convention is a step forward in that journey,” adds Sunil Kumar.
A convention with purpose
What makes the 68th edition stand out is its underlying philosophy. “Business with Goodness” is not just a theme but a reminder that growth in tourism must be anchored in trust and responsibility. At a time when the industry is often measured in numbers alone, the emphasis on values feels both timely and necessary.
Delegates can expect more than just another industry gathering. They will return not only with new contacts and business opportunities but also with fresh perspectives on how tourism can shape a more harmonious and inclusive world.
As anticipation builds, delegates can expect more than just another industry event. The 68th TAAI Convention & Exhibition in Abu Dhabi promises to be a milestone, where business opportunities meet shared values, and where the future of tourism is discussed not only in terms of profit, but also purpose.
