Air India appoints TAM Group as general sales agent in Hong Kong

Air India, India’s leading global airline, has appointed TAM Group as its General Sales Agent (GSA) in Hong Kong. TAM Group, a leading passenger and freighter services provider, will serve as a valuable partner to Air India in facilitating reservations & ticketing, marketing efforts, and providing comprehensive cargo sales support on behalf of the airline.

The appointment of TAM Group will help to further widen Air India’s presence in Hong Kong, while supporting the airline’s continuing global expansion.

Dr Wing Kun Tam, Founder and Chairman of TAM Group, said: “We are honoured thatTAM Group has been selected as the GSA for Air India. As the chosen partner, we are dedicated to leveraging Air India’s extensive network, our industry expertise, and customer-centric approach to promote Air India’s offerings and expand its reach in the Hong Kong market. We firmly believe that this collaboration will not only facilitate seamless travel experiences for passengers but also promote cultural and economic exchanges between the two regions. With our shared vision and determination, we are confident in our ability to drive growth, unlock new opportunities, and strengthen the bonds between India and Hong Kong.”

Air India currently flies thrice a week between Hong Kong and Delhi using its Boeing 787-8 Dreamliner aircraft. TAM Group presently represents 34 carriers in Cargo and Passenger Services and two Cruise products.

Following its privatisation, Air India is undergoing a comprehensive transformation across functions and organization. The carrier has placed record-setting aircraft orders for 470 aircraft with Airbus and Boeing, with deliveries from the orders starting December this year. To support immediate plans to scale up and grow, Air India has leased 36 aircraft, including 11 widebody Boeing 777s and 25 narrowbody Airbus A320 family aircraft. Several of these have already joined Air India’s fleet, enabling the airline to densify its domestic route network and expand on international routes.

A US$400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft commences mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity. By March 2024, 33% of the airline’s widebody fleet will be upgraded, and over the next two-and-a-half years, its entire long-haul fleet will be reborn. The airline has also committed $200 million to revamp its entire IT infrastructure to replace old systems with new ones and introduce several digitalisation initiatives across all flight and ground operations and customer-facing touchpoints.


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