Air India expands distribution network with renewed partnerships

Air India, India’s leading global airline, today announced having ramped up its domestic India and global distribution networks with expanded and extended multi-year agreements with Global Distribution Systems (GDS) partners Amadeus, Sabre, and Travelport.

The deals together enable travel agents, resellers, and corporations around the world to access Air India’s seat inventory and fares. Air India’s new expanded agreements with the GDS partners now include the delivery of New Distribution Capability (NDC) products that provide travellers benefits such as personalised pricing, attractive fare bundles, and new ancillaries.

The expanded scope of Air India’s existing partnership with Travelport now includes the distribution and servicing of NDC content, which enables the Travelport subscribers to upsell Air India’s branded and ancillary products.

Air India’s distribution agreements with Amadeus and Sabre have been expanded to include the domestic content as well as distribution and servicing of NDC content.

Nipun Aggarwal, Chief Commercial & Transformation Officer, Air India, said: “The current, Take Off phase in Air India’s ongoing transformation and modernization programme is about laying the building blocks across commercial functions and operations to support future growth. The strengthening of our distribution network and renegotiation of GDS contracts is an important step in that direction, aimed at driving greater commercial efficiencies and success, as we rapidly build for the future.”

“India is witnessing record growth in aviation, and we take great pride at our contributions to this boom. We find the right technology partners in Amadeus, Sabre, and Travelport, to capitalize on the tremendous opportunities that our transformation efforts and expansion presents. These renewed partnerships let us showcase align with modern retailing practices, showcase our products on a larger global scale, access new markets, and expand our customer base.”


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