ARK Travel Group (ATG), one of the leading B2B cruise and luxury resort consolidators pan India announced the launch of its new corporate brand identity. This change comes at an opportune moment when the company is evolving its service offerings and its ambitious global expansion plans. Based on ATG’s five pillars – Compassion, Competence, Commitment, Cooperation and Celebration, the identity along with the design system was created to unfold and adapt itself as the brand continues to expand. The core unit with its vibrant colour spectrum represents our curiosity along with the diversity and the limitless range of possibilities.
“With this growth and expansion, it was imperative to create a unified messaging of ATG and guide the synergies of its sub-brands. The objective was to create a common story between distinct identities yet reinforce the mother brand’s consistency across all touchpoints for all the group brands,” said Kishan Biyani, Managing Director of ATG.
Designed to work effortlessly across digital and physical channels, the new logo echoes a feeling of inspiration. The brand unit is a blend of the various facets of colours, each representing the various lines of business in the ARK Group also showcasing the various emotions that the brand would like to evoke with its range of services. Each of ATG’s brands brings with it endless possibilities that are ever evolving. To make ATG stand out in the travel space, a bold, colorful identity was designed to match its dynamic vision. The core symbolism of the earlier ARK Travels logo has been retained for continuity.