Centara Hotels & Resorts enters into a strategic partnership with Plaza Premium Group (PPG), to introduce enhanced travel benefits for CentaraThe1 members and create added value across both brands’ loyalty programmes.
Through the partnership, CentaraThe1 members can use points earned from their stays to redeem access to participating Plaza Premium First and Plaza Premium Lounge locations at airports across Asia, Mainland China, Canada, Europe, the Middle East and Africa, and Oceania.
Members can also purchase access at special CentaraThe1 member rates at the newly opened Plaza Premium Lounge at Bangkok’s Suvarnabhumi Airport (BKK), offering greater comfort and convenience before their journey. Members of both loyalty programmes will also enjoy exclusive reciprocal privileges, including special discounts and benefits across participating Centara hotels and resorts and Plaza Premium Lounge services.
The partnership marks another step in Centara’s continued development of CentaraThe1, its award-winning loyalty programme with nearly 9 million members worldwide. By expanding the programme beyond hotel stays to include a broader range of travel and lifestyle benefits, Centara aims to offer members more rewarding experiences and greater convenience throughout their travels.
“Loyalty plays a central role in Centara’s commercial strategy and in how we build deeper, longer-term relationships with our guests,” said Claudio Roscigno, Executive Vice President of Commercial at Centara Hotels & Resorts. “As Centara continues to grow, we are developing CentaraThe1 into a broader travel and lifestyle ecosystem through strategic partnerships that extend the brand experience beyond our hotels and resorts. Our collaboration with Plaza Premium Group strengthens our value proposition, expands Centara’s presence across more touchpoints of the travel journey, and creates long-term value for our members and both brands.”
“At Centara, we continuously look for new ways to make CentaraThe1 membership more rewarding and relevant to our members worldwide,” said Pannarat Tantrativud, Assistant Vice President of CRM & Customer Service at Centara Hotels & Resorts. “Our growing portfolio of partners already spans leading banks, credit card providers, airlines, and travel and lifestyle brands. Through this partnership, members have another convenient way to use the points earned from their stays, with access to premium airport lounge experiences both in Thailand and across an extensive international network.”
“We are delighted to partner with Centara Hotels & Resorts, one of Thailand’s leading hospitality brands,” said Wu WeiQiang, Area General Manager from Plaza Premium Group. “Centara and Plaza Premium Group share a strong commitment to creating rewarding experiences throughout the traveller journey. Through this collaboration, we look forward to welcoming CentaraThe1 members to our airport hospitality facilities in Thailand and across our international network, while creating valuable reciprocal privileges for members of both programmes.”
