CzechTourism has reported a 12.38% year-on-year increase in arrivals from India in 2025, according to official hotel occupancy statistics. The double-digit growth compared to 2024 highlights India’s rising importance as a source market and reflects evolving travel patterns that extend beyond the capital, Prague.
While Prague continues to serve as a key gateway, Indian travellers are increasingly exploring regional destinations across the country. To strengthen its monitoring framework, CzechTourism plans to incorporate insights from leading online travel platforms such as Airbnb and Booking.com, enabling a more comprehensive overview of Indian visitor trends.
Among the regions witnessing growing interest is South Moravia, renowned for its vineyard landscapes, historic towns and cultural routes. The region is gaining traction among repeat travellers and curated small groups seeking immersive, slower-paced experiences. Its accessibility from Prague makes it well-suited for short extensions and one- to two-day itineraries, contributing to a more balanced distribution of arrivals across the country.
This shift signals the maturation of the Indian outbound market to Czechia. Travellers are increasingly incorporating countryside experiences, wine regions, heritage towns and scenic day trips alongside iconic landmarks.
Commenting on the milestone, Barbara Andelová, International Marketing Manager – New Markets at CzechTourism, stated that today’s Indian traveller is more informed, experiential and open to exploring beyond traditional highlights. She noted that rising interest in regions such as South Moravia reinforces the strategy of positioning Czechia as a multi-region destination. The next phase of promotion will focus on curated regional experiences, wine and gastronomy trails, heritage circuits and short-stay extensions designed to encourage exploration of multiple regions within a single journey.
CzechTourism continues to strengthen its presence in India through sustained trade collaborations, pan-India workshops and focused regional storytelling initiatives that highlight experiences beyond Prague. The overarching strategy is to position Czechia as a diverse, multi-destination country rather than a single-city stop.
With the reopening of the Czech Consulate in Mumbai, Czechia anticipates stronger travel momentum in the coming year. Improved visa access and closer on-ground engagement are expected to further boost visitor numbers and encourage deeper regional exploration.
As Indian outbound travel continues to expand in both volume and seasonality, Czechia is steadily evolving from being perceived as a short Prague stopover to a destination offering extended itineraries across its rich cultural and natural landscapes.
